Media Consultant - Outside Business Sales - Cox Communications - Omaha, NE
Position Abstract
The Media Consultant, Cox Media will increase income and Cox Media market share for present accounts. Assesses assigned shoppers’ ongoing digital media and marketing wants; develops, sustains, and grows consultative shopper relationships; and addresses their marketing wants with Cox Media options. Prospects for certified new enterprise. Works with different members of the sales group and different departments to transition new shoppers, develop proposed options, and make sure that advertisements air as deliberate.
Works independently within the area a minimum of half the week with present shoppers. Drives private car automotive for in depth native journey with mileage reimbursement (or allowance). The place is a part of a finances-pushed, sales group, in a quick-paced, excessive-power surroundings. After-hours work is usually required to construct shopper relationships. Works with giant and rising portfolio of merchandise (50+ networks, new media, and so on.) to create packages to help shoppers’ marketing plans.
Main Duties and Important Features
- Companions with Business Improvement Consultants, and/or Native Sales Supervisor to turn into the first marketing marketing consultant chargeable for account progress, servicing and retention of latest and present shoppers. Helps make sure that the brand new-shopper transition is seamless.
- Develops formal shopper-particular plans for regularly rising Cox’s market share and partnering with shopper. Commonly prospects for certified new enterprise, offering the BDC with results in comply with up on.
- Cultivates consulting relationships with shoppers and their advert businesses, forming buyer relationships at a number of ranges. Makes frequent contact; maintains in-depth information of their enterprise, business, marketing wants, and key rivals; recurrently updates wants evaluation; screens advert marketing campaign effectiveness and makes modifications as required; and solves issues. Might entertain shoppers.
- Analyzes the quantitative and qualitative knowledge collected from Cox Media Enterprise analysis purposes and instruments at the side of shopper must develop applicable business marketing campaign proposals.
- Owns the event of sales proposals and shows; collaborates with Sales Leaders, Business Improvement Consultants and different Cox Media departments as wanted to create sales proposals and shows designed to satisfy particular person shopper wants by reviewing score knowledge and different analysis; and consulting with inner assets as wanted..
- Individually, or with a group, presents formal, multi-media sales shows to shopper choice makers relating to proposed advertising campaigns which characterize incremental sales alternatives. Companions with Business Improvement Consultant to attend and co-current options to potential shoppers. Leverages the place of Cox and the media merchandise it provides to teach shoppers and affect their marketing methods.
- Negotiates expectations, phrases, circumstances, and pricing of advertising services with businesses and direct shoppers. Makes use of information of Cox Media key differentiators and information of shopping for mechanics. Balances alternatives to extend share and maximize stock and charges.
- Responds to shopper requests to scale back advert spending or cancel the contract by saving the account and serving to the shopper create the simplest advertising schedule attainable given finances limitations.
- May go in sales groups with managers and/or AEs from Cox Business to promote bundled Cox merchandise.
- Contributes to the sales and consulting group by brainstorming and strategizing with different workforce members.
- Creates order and ensures that it’s entered appropriately.
- Ensures that advertisements (spots) help the shopper’s marketing plans and are in any other case in keeping with what the shopper needs; facilitates communication between shopper and manufacturing.
- Coordinates achievement of shopper advertising orders together with arranging for make-items, altering advert copy, fixing issues, and monitoring high quality.
- Manages personal account portfolio, precisely forecasts enterprise, tracks personal efficiency in CRM (e.g., actions, projected sales, % to price range), and develops plans to realize and exceed finances.
- Prepares common expense, sales, and sales exercise reviews utilizing software program designed for that objective, e.g., CRM, Oracle and CMBI device.
- Retains shopper database updated in CRM by recording all actions, transactions, and communications with shoppers.
- Works with shoppers to acquire funds and reduce dangerous debt.
- Attends job-associated coaching to extend information of Firm, sales expertise/methods and competitor merchandise and pricing; attends strategic and/or improvement conferences with Sales management.
- Participates in lots of inner conferences to create product packages, sales processes, talk and coordinate sales, report on sales actions, implement new merchandise, clear up issues, and sustain-to-date with details about Cox.
- Creates and participates in alternatives to function a public consultant and picture builder of Cox in the area people so as to community and develop Cox’s presence, e.g. promotes and/or attends non-revenue occasions, serves as a member of the Chamber of Commerce and different native councils, turns into a member of the Advert Federation or American Advertising Affiliation.
Qualifications Minimal
QUALIFICATIONS
- 1 or extra years of expertise required in associated subject
- Sales, enterprise improvement or sales session expertise most popular inside a sales surroundings
- Requires expertise utilizing Microsoft Workplace purposes in a piece or non-work setting
Most popular
- BS/BA diploma in associated self-discipline strongly desired (sales, advertising or marketing)
- 2 years management expertise in Media Sales surroundings
- Expertise in telecommunications business desired
COX-7 Your Profession at Cox From the valued clients we join by means of our progressive communications providers, to the workers we unite by means of thrilling profession alternatives, Cox is all about bringing individuals collectively and enhancing their lives. Cox is understood for its pioneering efforts in cable, phone and business providers, business-main buyer care, and its excellent workplaces. We’re all the time on the lookout for gifted professionals to hitch our group! Cox presents aggressive salaries, a superb advantages package deal (healthcare, pension, and 401okay) and a greatest-in-class working setting. Cox is an equal employment alternative employer, disabled/protected/veteran and an entirely owned subsidiary of Cox Enterprises. Study extra at: http://www.cox.com/. Assertion to ALL Third Celebration Businesses and Comparable Organizations: Cox Communications accepts resumes solely from businesses with which we formally interact their providers. Please don’t ahead resumes to our applicant monitoring system, Cox Communications staff, or ship to any Cox Communications facility. Cox Communications just isn’t answerable for any charges or expenses related to unsolicited resumes. Group : Cox Communications, Inc. Main Location : US-NE-Omaha-401 N 117th St
Worker Standing : Common Job Degree : Particular person Contributor Shift : Day Job – Journey : No Schedule : Full-time
Unposting Date : Ongoing
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