Senior Director, Audience Management - Merkle Inc. - Chicago, IL
Location: Chicago, IL
Our Story
Merkle is a worldwide knowledge-pushed, know-how-enabled efficiency marketing company and the most important unbiased company within the US for CRM, digital, and search. For greater than 28 years, Fortune 1000 corporations and main nonprofit organizations have partnered with us to construct and maximize the worth of their buyer portfolios. We work with manufacturers like Dell, T-Cellular, Samsung, Geico, Areas, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Common, DIRECTV, American Most cancers Society, Susan G. Komen, and lots of others to construct and execute buyer centric enterprise methods.
Position Function
The place is a part of Merkle’s Audience Management group that implements, executes and drives viewers technique and concentrating on for a number of Fortune 500 shoppers, leveraging platforms reminiscent of Oracle BlueKai, Rocketfuel, Adobe Audience Supervisor and Krux. Audience Management is a key competency inside Merkle’s Advertising Options group. It’s serving to shoppers understand the worth from their buyer knowledge by informing outbound Digital Media concentrating on in addition to inbound channel personalization.
This group is rising quickly, with shoppers throughout Monetary Providers, CPG, HiTec, Retail and Pharma. Our group members include analytics specialists (with PhD’s), digital know-how gurus and digital media professionals.
Key Obligations
Handle a group performing analyses similar to: advertising efficiency evaluation, web site analytics, buyer segmentation, survey design and evaluation, ROI modeling, lifetime worth evaluation, cross channel evaluation, media combine evaluation and model analysis
Develop testing, concentrating on and measurement roadmap, and monitor contact technique, channel and media companion overlap
Exhibit robust analytical, undertaking management, storytelling and communication expertise
Conduct customized analyses utilizing knowledge attributes and enterprise information to develop viewers based mostly media testing and concentrating on technique
Keep constructive, collaborative partnerships with key inner stakeholders and shoppers
Lead shopper engagements offering thought management round viewers technique, digital analytics for paid and owned media, cross channel buyer engagement, testing and measurement
Handle relationship with distributors, exterior and inner media company groups
Lead the implementation of knowledge management platforms (DMP’s) by defining on-line/offline knowledge captures, integration and viewers improvement
Management/Management
Lead a group and handle its efficiency to ship high quality and well timed deliverables
Present thought management internally and for shoppers
Recruit and retain excessive performing people
Empower direct studies to personal their shopper relationships and tasks and to contribute to the success of the Audience Management group and Merkle
Writer white papers, POVs and different business thought capital and attend and converse at conferences
Key Expertise and Expertise
Schooling: MBA or graduate diploma in quantitative subject most popular
Computing Expertise: In depth expertise with advert server knowledge or website analytics instruments and knowledge
Most popular primary expertise with SQL and SAS
Communication Expertise: Wonderful written and oral presentation expertise
Shopper Management : Capability to handle shopper expectations, supply and supply thought management
Further Expertise: Robust drawback fixing and consulting expertise; takes initiative
5+ years expertise in digital analytics ideally at a digital company
eight+ years of labor expertise in a quantitative enterprise surroundings
Arms on expertise creating insights from utilizing digital knowledge (Ex. Omniture, DoubleClick, Atlas)
Expertise optimization of digital media campaigns (search, show, e mail) or website optimization utilizing website analytics instruments
Expertise with DSPs, third celebration knowledge, advert serving, actual-time bidding, and advert exchanges.
Expertise with DMPs is most popular however not required
Vital expertise executing options inside digital media analytics (ex. website analytics, search, show, cellular)
Digital company, consulting, or advert tech expertise required
This job description is a abstract of the important features of the job, not an exhaustive or complete record of all attainable job obligations, duties, and duties. The obligations, duties, and duties of the jobholder may differ from these outlined within the job description. Different duties, as assigned by the supervisor, could be a part of the job.
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