Sr Media Manager - Ashley Furniture - Tampa, FL

Sr Media Manager - Ashley Furniture - Tampa, FL -

The Sr. Manager, Media is an integral member of the group that manages Ashley’s vital media finances to successfully and effectively drive model consciousness, consideration, retailer and web site TRAFFIC and sales conversion. This includes main the planning course of and execution of nationwide and native media plans, directing stewardship and efficiency reporting efforts, managing our exterior media planning and shopping for businesses to make sure effectivity, effectiveness and compliance with media plans, methods and techniques.

Important Features
• Main the Planning Course of and Execution of Nationwide and Native Media Plans (60%). The Manager oversees execution of nationwide and native media buys to extend model consciousness, drive certified visitors and improve conversion charges by:
• Working with Sr. Director, Advertising and businesses to offer inputs, market intelligence and different help as wanted all through the briefing and strategic planning course of.
• Main exterior media planning and shopping for businesses to determine efficient and environment friendly media plans to ship towards firm goals.
• Serving as daily supervisor of media planning and shopping for businesses and facilitating coordination between planning/technique and shopping for features to guarantee buys are executed and stewarded in alignment with prescribed technique and techniques.
• Delivering beneficial media buys, budgets, up to date flowcharts and measurement/efficiency reporting in help of enterprise goals and offering actual time efficiency analysis and motion suggestions.
• Improvement, creation, upkeep and optimization of the nationwide and native advertising finances and continually figuring out methods to enhance effectivity.
• Partnering with Director of Promotions and Licensee Communication to speak nationwide and media buys and efficiency to licensees, marketing specialists, retailer sales and operations, and so forth.
• Partnering with Subject Advertising Managers for KWF and RLF and the Enterprise West Advertising Groups to execute native media buys to drive native market objectives and talk buys and media efficiency to RMs, Retailer Managers, Advertising Specialists
• Overseeing media audits, facilitating collaboration between businesses and media audit agency, and reporting key findings to applicable constituent teams.
• Assuring that execution is according to strategic media plans and that path to purchasing businesses (by way of shopping for tips) is in full alignment with planning methods and techniques.
• Offering rigorous and actual time analysis and efficiency measurement of media spend and handle monetary reconciliation of media buys (35%).
• Present detailed measurement and reporting of advertising marketing campaign influence on TRAFFIC, acquisition, conversion, retention and income, whereas figuring out and recommending modifications to enhance effectiveness and effectivity.
• Evaluating present shopping for tips, order letters, media contracts and agreements, and offering enhancement suggestions.
• Supervising exterior businesses to guarantee well timed efficiency reporting and applicable motion on key metrics. Assuring that rigorous stewardship results in well timed restoration of any compensatory media weight owed to Ashley because of non-efficiency by distributors (i.e. beneath-supply or different non-compliance with agreements).
• Collaborating with Ashley Advertising, Finance, IT, to develop and ship media efficiency metrics reporting.
• Administration of monetary reporting and reconciliation with Ashley Finance (together with businesses, Media Assistant).
• Steady investigation and analysis of alternate media measurement assets to be leveraged for efficiency analysis and/or as foreign money with suppliers.
• Conducting analyses of the furnishings market and rivals to assist plan advertising campaigns and to help promotional initiatives. Creating and executing ongoing periodic media development evaluation, monitoring and aggressive benchmarking.
• Sustaining a Concentrate on Steady Studying & Enchancment (5%). The Senior Director ensures a continued concentrate on efficiency enchancment and private/skilled improvement by:
• Figuring out and driving alternatives to constantly enhance Advertising and Promoting efficiency, instruments, documentation and processes.
• Mentoring and main continued studying for Media Assistants relating to key modifications, tendencies, and new alternatives within the paid media panorama.
• Making certain consistency and compliance with Ashley insurance policies and procedures to realize operational excellence and effectivity.
• Sustaining skilled and technical information by monitoring rising tendencies in marketing and advertising; attending workshops; reviewing skilled publications; establishing networks; and collaborating in skilled societies.

Schooling & Expertise Necessities
1. BA/BS in Promoting, Enterprise Administration, Finance, Advertising or associated diploma. Equal mixture of schooling and expertise could also be thought-about.
2. Minimal 7 years’ expertise in media negotiation, execution and stewardship. Company expertise extremely most popular. Huge field, multi-retail retailer surroundings (nationwide or main regional) and/or expertise in furnishings retail a plus.
three. A minimal of three years’ expertise in supervision or group management required.

We’re an equal alternative employer and supply a drug free working setting. Whereas Ashley appreciates the curiosity of all candidates solely these assembly particular job necessities could also be contacted. Principals Solely.

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