Sr. Digital Media Planner/Buyer - R&R Partners - El Segundo, CA
Has strong understanding of assigned shopper enterprise verticals, goals and methods with robust expertise in Direct Response.
Leads E=MC2 planning course of together with analysis, evaluations and proposals of media automobiles and techniques, during plan improvement, presentation and comply with up.
Shows strong understanding of Velocity and how you can apply the main target areas to job perform.
Anticipated to assist media group lead integration and collaboration with shopper and inner groups.
Works with media group regularly, together with work move, firm insurance policies and professional improvement together with Media Administration.
Manages as much as Supervisor and/or Affiliate Media Director on plan execution, challenge standing, brainstorms and workflow.
Anticipated to determine and construct robust relationships with inner groups, shoppers and media companions.
Attend shopper conferences as wanted and run level on all digital media efforts, together with all comply with up correspondence.
Critiques and evaluates digital media proposals as submitted, creating POVs as wanted.
Helps Media Supervisor lead media negotiations and stewardship of plan/flowcharts from idea to ultimate bill reconciliation.
Relying on shopper task, will probably be anticipated to work throughout all digital media, together with Show, Video, Social and Cellular, gaining superior information in all areas.
Anticipated to have robust understanding of analysis instruments and methods, together with IMS, MRI, Scarborough, ComScore, Media Instruments, Doubleclick, Google Analytics, and so forth.
For on-line obligations, will probably be anticipated to steer reporting, optimization (artistic and advert placement) and evaluation/ROI of all plans together with attribution.
Run level on securing and facilitating added-worth as a part of plan negotiations attaining shopper and division aims, in addition to offering applicable recaps.
Updates all media flowcharts, price range & bill reconciliations, and plans as needed.
Sends and tracks media authorizations and contracts, together with correct documentation of all approvals, signed paperwork and revised paperwork.
Oversee improvement of artistic grids with correct media specs for account and artistic groups.
Anticipated to have skilled information of media math and have the ability to show/train others inside the media staff.
Ought to exhibit consciousness and want for continued schooling inside advertising area together with new media, business tendencies, market circumstances and analysis.
Works with Media Planner/Buyer and Supervisor to research and monitor outcomes of media campaigns/schedules as ready by consumers, prepares comply with-up shows and recommends optimization methods.
Will full R&R’s rrMIT 201 coaching packages inside first yr of employment.
Different Obligations:
Performs different work-associated duties as assigned.
Understands and abides by the company’s enterprise practices and philosophies in addition to understands R&R’s insurance policies and procedures.
Participates in R&R’s media coaching program and different coaching the place assigned.
Expectations:
Maintains correct day by day time sheets.
Maintains an applicable look and demeanor with shoppers and in different skilled environments.
Have to be conscientious.
Have to be self-motivated.
Have to be prepared to work additional time when crucial.
Minimal Qualifications:
Bachelor’s diploma in advertising or associated area or equal expertise. Minimal 5 years’ expertise in media planning and shopping for. Robust oral and written communication expertise. Should have efficient interpersonal expertise, be pc literate and have some supervisory expertise.
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