Senior Manager Public Relations, CSG - Cannondale - Wilton, CT

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Senior Manager Public Relations, CSG - Cannondale - Wilton, CT -

Senior Manager Public Relations, CSG
Cannondale 5 critiques – Wilton, CT

Company Overview

Dorel Sports activities staff are motivated by our ardour to be the world’s main bike portfolio firm. Each undertaking, each assembly, each second is a chance to create the right experience for hundreds of thousands of shoppers all over the world. From a Sunday household experience to the Tour de France, Dorel Sports activities staff are serving to individuals everywhere in the world by getting them on bikes. Right here’s just a little bit extra about us:


Dorel Sports activities is a phase of Dorel Industries, Inc, (TSX: DII.B, DII.A), with 4 working divisions, Biking Sports activities Group, Pacific Cycle Group, SUGOI and Caloi. With a complete vary of manufacturers together with Cannondale, Schwinn, GT, Mongoose, Caloi, SUGOI, Cost Bikes, KidTrax, GURU and Material we promote our merchandise in additional than 100 nations throughout 11 classes together with Youngsters, Cruisers, Hybrids, City, BMX, X-Nation, Downhill, Triathlon, Street, Attire and Battery Powered Experience-Ons. With greater than 120 lively patents all over the world innovation is a prime precedence for us.


Senior Manager Public Relations, CSG


Place Abstract: Lead the worldwide public relations technique and implementation for Dorel R/L and its manufacturers, making certain that communications are aligned with company priorities and strategic model path.


Duties


  • Model Public Relations scope
    • Lead the worldwide public relations technique and implementation for CSGs international manufacturers, making certain that communications are aligned with strategic model course.

    • CSG International manufacturers – Cannondale, GT, Guru

    • Key partners- International Model marketing groups, Regional marketing groups

    • Key areas – North American, Europe, UK, Brazil, Japan


  • CSG International Model Launches – Lead the technique, planning and execution:
    • International media launches of all key merchandise with endemic media

    • Absolutely combine bike model launches with the Sugoi/Sombrio attire model and P&A manufacturers

    • International model-constructing media initiatives (lengthy-lead tales, customized content material, unique alternatives) with media that attain the broader biking fanatics.


  • CSG International Manufacturers sports activities marketing – Lead the technique, planning and execution:
    • International media camps for key sports activities marketing groups and athletes to drive full-yr calendar of indepth protection by the sports activities-oriented biking media

    • Focused media outreach with the important thing influencer media to create annual plan of customized content material to drive distinctive Model-constructing media initiatives

    • Lead media coaching for all groups and athletes


  • CSG International Model PR specifics
    • Lead the writing and modifying of all model and product press releases

    • Grow to be embedded into the product planning and marketing planning course of to garner deep understanding of product and marketing technique

    • Extremely concerned in new product launches, working with product improvement, marketing and senior management to make sure the simplest methods potential are used and that merchandise are exhibited in keeping with company technique and model path.

    • Align PR technique with the precise marketing campaigns to make sure integration of PR with all paid media efforts and social media initiatives.


  • CSG company PR and general international PR steerage
    • Prepares international media tips for areas that align with the worldwide model methods.

    • Manages CSG model PR budgets and CSG international PR company relationships.

    • Acts as lead DS and CSG company spokesman (along with Cannondale and GT model) spokesperson, sustaining relationships with key endemic and non-endemic members of the press. Manages processes and insurance policies to make sure international coordination and integration of endemic and shopper PR, together with media coaching, media monitoring and reporting and setting KPIs and benchmarks.

    • Supplies disaster communications help.

    • Identifies and informs management of vulnerabilities in methods and company strategy that could possibly be portrayed negatively within the media. Suggests mitigation plans.

    • Develop on-going relationships with allied organizations.

    • Maintains confidentiality of delicate and privileged info always.

    • Develops full understanding of product and markets served.

    • Travels as wanted to marketing/PR associated occasions.


Important Qualifications

  • Bachelor’s diploma in Public Relations, Communications, Journalism or associated area.

  • 7-12 years’ expertise in a shopper product PR/media relations management position to incorporate product marketing expertise.

  • Bike Business (or intently aligned outside sports activities business) required.

  • Extremely proficient author and editor with confirmed means to put in writing with an authentically endemic Cannondale bike model voice in addition to in a standard company voice for CSG or DS.

  • Writing and Modifying: Demonstrated capability to write down clearly and exactly and to edit different’s written supplies to make sure compelling communication.

  • Demonstrated expertise with and skill to satisfy deadlines.

  • Demonstrated capability to organize and current clear, concise, properly-written grammatically right verbal and written info.

  • Proficiency in MS Phrase, Excel, Energy Level and Outlook.

  • Excessive diploma of professionalism and diplomacy in relations with outdoors media contacts and inner departments.

  • Have to be enthusiastic with a excessive sense of urgency.

  • Should have wonderful interpersonal expertise.

  • Should have demonstrated potential to set and meet targets and objectives.

  • Expertise getting ready PR plans and technique.

  • Excessive dedication and orientation to teamwork.

  • Wonderful choice making expertise required with regard to media placement and utilization.

  • Fluency in talking and writing correct English.

Useful Qualifications

  • Expertise within the bicycle and/or sporting items business.

  • Expertise with PR & media marketing to the IBD market.

  • Expertise in a multi-model and multi-product line setting.

  • Expertise in a quick paced, company setting useful.

Bodily Calls for

  • Should have the ability to maneuver round product and gear at media occasions and commerce exhibits.




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