Marketing Manager - Media, Director - Union Bank - San Francisco, CA

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Marketing Manager - Media, Director - Union Bank - San Francisco, CA -

Marketing Manager – Media, Director
Union Bank 404 critiques – San Francisco, CA

Be a part of a bank that’s as dedicated to your future as you’re. At Union Bank, part of Mitsubishi UFJ Monetary Group (MUFG), we share a imaginative and prescient for our future, we share our successes, and we attempt to deliver out the perfect in one another in every part we do. Our numerous colleagues are related by a standard ambition to create change for the higher – from forging extra dynamic profession paths, to driving progress in our communities, to constantly reshaping the requirements of monetary providers. Constructive impression begins right here; see the change you can also make as we attempt to develop into the world’s most trusted monetary group.
 Job Abstract:

The Director, Marketing Manager (Media) is liable for main the advertising media methods and plan improvement for the Bank’s numerous strains of enterprise. He/she is going to develop, implement and handle media planning methods in help of brand name/advertising campaigns and handle an company companion within the profitable implementation of those plans.


Main Duties:


  • Develop and current strategic suggestions on advertising media campaigns that align to the Bank’s enterprise objectives and help our numerous strains of enterprise

  • Handle exterior businesses within the everyday help of media planning exercise, offering clear course and making certain that plans will meet the marketing plan goals previous to presentation to inner stakeholders

  • Answerable for the planning, shopping for and optimization of bank’s paid media, together with TV, Radio, Print, Out-of-Residence and digital channels

  • Monitor plan implementation to make sure that media is positioned appropriately and handle make good wants and plan revisions as they come up

  • Proceed to refine fee card benchmark evaluation and make sure that company is held accountable to attaining the most effective charges for the Bank

  • Companion intently with the advertising workforce to align media suggestions with artistic availability and lead occasions
    Conduct in depth evaluation of aggressive media spend and supply thought management on developments

Qualifications
At a minimal, the appropriate candidate ought to meet the next standards:

Schooling/Certification


  • Bachelor’s diploma in Enterprise, Marketing, Promoting or associated fields is required

Expertise/Qualifications

  • 15+ years of expertise in marketing/advertising with a concentrate on media planning and execution

  • Expertise on each the company and shopper aspect of advertising strongly most popular, together with the management of company companions and/or media reps

  • Minimal of 5 years monetary providers expertise is advisable (or expertise in one other extremely regulated business)

  • Robust, clear and compelling communication expertise which are leveraged in shows and POVs

  • Wonderful venture management expertise that are required to make sure well timed supply of suggestions and plans
    Robust analytical and important considering expertise

  • Potential to assume “outdoors of the field” to unravel complicated issues and convey forth suggestions that may greatest meet the marketing plan aims

  • Management Expertise

  • Confirmed monitor document of success in creating, championing and stewarding absolutely built-in media campaigns

  • Excessive diploma of enterprise acumen, flexibility and luxury with change

  • Robust management expertise and skill to encourage and encourage others/impact change

The above statements are meant to explain the overall nature and degree of the work being carried out. They don’t seem to be meant to be construed as an exhaustive listing of all obligations, duties, and expertise required of personnel so categorized.

We’re proud to be an Equal Alternative / Affirmative Motion Employer and dedicated to leveraging the various backgrounds, views, and expertise of our workforce to create alternatives for our colleagues and our enterprise. We don’t discriminate in employment selections on the idea of any protected class.

A conviction shouldn’t be an absolute bar to employment. Elements such because the age of the offense, proof of rehabilitation, seriousness of violation, and job relatedness are thought-about in all employment selections. Moreover, it’s the bank’s coverage to solely inquire right into a candidate’s felony historical past after a suggestion has been made. Federal regulation prohibits banks from using people who’ve been convicted of, or acquired a pretrial diversion for, sure offenses.




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