Digital Media Planner - IgnitionOne - New York, NY
IgnitionOne 6 evaluations – New York, NY
POSITION SUMMARY:
This specific place is inside the Show Advisor Group (DAG). DAG is an elite providers group inside IgnitionOne whose focus is to maximise the effectiveness of show efficiency and model media alongside the opposite marketing channels inside their shoppers’ portfolios. The Media Supervisor reviews to the Media Supervisor and Media Director, whereas overseeing Affiliate Media Managers to make sure all elements of media planning, execution, and optimization are dealt with flawlessly and effectively. This individual should use their assets and know-how to constantly hunt down methods to enhance efficiency. This position requires in depth inter-division communication in addition to interplay with excessive-degree positions at each the shopper and associate businesses aspect.
The perfect candidate is accountable, a workforce participant and involves work each day with constructive, go-getter angle. He/She should additionally determine as an issue-solver and self-starter. As a mid-degree supervisor, this individual can be tasked to mentor junior staff and function knowledgeable position mannequin.
EDUCATION, EXPERIENCE AND SKILLS REQUIRED:
- BA/BS in marketing or associated area with 2+ years of on-line/digital media planning and shopping for expertise, ideally with direct marketing objectives
- Information of third social gathering monitoring and serving know-how (DART, Atlas, SearchIgnite, Key phrase Max, and so on.)
- Expertise and information of superior reporting and analytics offered by third social gathering instruments (e2c, attribution interfaces, and so forth.)
- Skilled-degree Excel is a should and powerful PowerPoint (PPT) expertise
- Reveal greatest apply in optimization methods and buyer retention methods (CRM).
- Experience in Show marketing a should; understanding of all digital media disciplines (together with Advert Networks, DSP’s, Cellular, video, social media, and so on)
- Deep understanding of viewers and knowledge concentrating on and efficiency based mostly media campaigns (CPA, Rev Share, Gross sales Era)
- Expertise planning giant-scale branding initiatives and dealing information of related monitoring mechanism (Nielsen Digital Advert Scores, Nielsen Digital Model Impact)
- Confirmed means to synthesize knowledge/outcomes, determine developments/key findings and current progressive built-in media suggestions that transcend present scope of labor to realize shoppers’ marketing and communications aims
- Wonderful communications (written/verbal), presentation and analytical expertise
- Success executing complicated, giant scale campaigns flawlessly
- Productive relationships with media reps and inner groups that result in profitable marketing campaign deliverables and excessive shopper satisfaction
- Potential to juggle a number of shoppers and campaigns concurrently
- Innate curiosity and aptitude (staying abreast of tendencies and actions within the digital marketing and shoppers’ enterprise) that proactively show thought management and new concepts/suggestions
- Administration expertise a plus!
- Expertise on telco, journey and hospitality, and finance is right!
COMPANY SUMMARY: IgnitionOne at present scores over 300 million customers month-to-month in 75 nations and powers greater than $30 billion in income annually for main manufacturers, together with Basic Motors, CenturyLink, Bridgestone, La Quinta and Fiat, in addition to advertising businesses similar to 360i, GroupM and iProspect. Work in a dynamic, entrepreneurial setting alongside a few of the smartest thought leaders in advertising know-how. Be the member of a staff that delivers revolutionary marketing know-how that simplifies entrepreneurs’ lives and drives efficiency to new heights. Have enjoyable collaborating on floor-breaking, difficult assignments the place your opinion issues, you develop professionally and excessive performers are acknowledged and rewarded. And be a part of an organization on the chopping fringe of digital marketing and know-how that’s frequently honored with awards and has been featured in main information media corresponding to WSJ, NYT, Bloomberg, AdAge, ADWEEK and extra. IgnitionOne retains the fitting to vary or assign different duties to this place. IgnitionOne offers equal employment alternatives to all individuals with out regard to race, colour, creed, faith, nationwide origin, ancestry, intercourse, sexual orientation, being pregnant, age, incapacity, medical situation, genetic info, marital standing, gender id, gender expression, veteran standing, standing as a sufferer of home violence, or some other protected standing underneath federal, state or native regulation.
IgnitionOne is a worldwide marketing cloud chief. The corporate’s Digital Advertising Suite (DMS), with a strong buyer knowledge management platform (DMP) at its core, simplifies life for entrepreneurs by offering an built-in suite of options that considerably enhance digital marketing efficiency throughout all units. The DMS encompasses algorithmic media management throughout channels comparable to search, programmatic show, cellular, e mail and social; superior knowledge management; consumer scoring, lead optimization and web site personalization. With a worldwide footprint of over 450 staff in 17 workplaces throughout 10 nations, IgnitionOne is likely one of the largest unbiased marketing know-how corporations on the earth.
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