Planner Senior Media - Nissan - Franklin, TN

Oleh -
Planner Senior Media - Nissan - Franklin, TN -

Planner Senior Media
Nissan 640 critiques – Franklin, TN

Nissan is a worldwide firm pushed by the accomplishments of our staff. We discover delight in our continued dedication to variety and an thrilling lineup of automobiles. We’re presently in search of a
Senior Planner Media to hitch our group at NNA Headquarters in Franklin, TN .

Job Abstract:
Coordinates implementation of cross-channel media methods and techniques by company companions, with emphasis on shopper segmentation and concentrating on. Works with interactive marketing in addition to conventional marketing communications to make sure built-in communications throughout all campaigns. Coordinates media methods and techniques with sure off-line media varieties, reminiscent of broadcast. Directs and manages all businesses of report to make sure the supply of environment friendly and efficient media plans and built-in plans throughout the media panorama. Handle and develop the Advertising Innovation Lab.


Job Features:
Collaborates with and/or challenges businesses, media suppliers and inner departments to maximise return on media funding and assets. Evaluates, approves and screens media buys. Meets with media sales representatives. Makes suggestions based mostly on evaluations. Approves media estimates and invoices for advertising expenditures. Supervises and ensures well timed, environment friendly and efficient vendor, marketing campaign and/or media channel efficiency measurement and reporting Supervises submit-purchase evaluation for the media varieties listed above and retains all studies present. Helps or supplies media knowledge or evaluation requests from different Nissan teams or departments Actively handle Nissan’s Knowledge Administration Platform (DMP) Consider and supply course to companion businesses on use of varied digital marketing campaign parts resembling: show banners, streaming video and audio, wealthy media, cellular, writer direct buys, on-line, advert networks, exchanges and DSPs, behavioral concentrating on, dynamic artistic, paid search, third celebration auto endemic or different focused media methods. Interacts with digital tech startups commonly to find tendencies and pilot alternatives for the Advertising Innovation Lab Designs experiments, analyzes digital marketing knowledge and marketing marketing campaign outcomes Leads cross practical conferences to offer standing on beneficial checks, tasks in course of, venture outcomes, and tasks which might be being scaled into the bigger group. Handle and monitor price range for Advertising Innovation Lab. Create required monetary system and buying system help documentation as wanted.


Minimal Qualifications:
Thorough information of marketing practices and rules, with in-depth information of conventional/digital/social media, interactive marketing, shopper segmentation, adtech startup pilot design. Understanding of sales incrementally, regression evaluation, raise, ROI and different statistical means for knowledge pushed testing. 7+ years of associated expertise at knowledgeable degree. Prior media planning expertise at an advertising company is very fascinating. Bachelor diploma in associated self-discipline. MBA fascinating. Working information of phrase processor, spreadsheet, different PC purposes, or mainframe purposes to supply non-commonplace, artistic merchandise. Occasional day or in a single day journey.
We’re proud to supply staff a profit package deal that’s designed to reinforce your nicely-being and reward job efficiency. A few of these advantages embrace complete healthcare protection, paid holidays, paid trip time, 401(Okay), car lease/buy packages, and extra. Further website particular advantages similar to on-website childcare, health club, and dry cleansing providers may additionally be obtainable at some places.


Welcome to an open lane of risk. Put your self within the driver’s seat and apply at present.


Nissan is an Equal Alternative Employer for all. Candidates will probably be thought-about for all positions no matter race, gender, army standing, incapacity, or some other standing protected by regulation.





APPLY THIS JOB HERE

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