Media Trader - Ve Interactive - Boston, MA

Oleh -
Media Trader - Ve Interactive - Boston, MA -

Media Trader
Ve Interactive – Boston, MA

THE COMPANY

Ve is a multi award-profitable know-how firm providing a set of proprietary apps throughout one platform, which assist on-line companies efficiently scale back bounce price, improve buyer engagement and reduce web site abandonment. Ve works throughout 26 languages and has over 700 staff throughout 34 workplaces worldwide. The corporate helps over 10,000 home and multi-nationwide on-line companies and retailers within the supply of actual-time marketing communications at key factors inside their clients’ journeys. Monitoring billions of transaction every day, Ve’s complete knowledge set supplies unparalleled insights into buyer exercise, whereas driving every app to ship extremely-focused content material to clients based mostly on their buying exercise and profile.


Place Overview


Ve is in search of a Media Trader to actively handle shopper campaigns from begin to end throughout a number of verticals, guarantee marketing campaign KPIs are achieved, and supply in-depth marketing campaign evaluation. Ve makes use of AppNexus as its main shopping for platform; information of AppNexus in addition to different shopping for platforms is desired. Proficiency in Excel can also be required. We’re on the lookout for a outcomes-pushed, element and numbers-oriented particular person who is ready to clear up issues creatively. The Media Purchaser will report back to the Head of Buying and selling and Advert Operations.


Key Obligations


Implement buys in AppNexus and/or different platforms


Execute testing methods


Ship perception into the implications of marketing campaign constraints, resembling scale, ramp up time, artistic used, and price per conversion


Contribute to shoppers’ enterprise progress by figuring out new alternatives and encourage planning groups to implement artistic options


Keep information of media know-how shopping for platforms and analytics instruments


Help and educate planning groups in figuring out alternatives and delivering suggestions to shoppers


Work independently with steerage from management relating to general objectives and aims


Qualifications


Bachelor’s diploma


1+ years of expertise in search or show most popular – SEM and search engine marketing and/or advertising community and/or direct writer with superior analytics and optimization capabilities


Arms on expertise working with RTB media (DSPs, Google Show Community, Google AdX, or in-home advert-community instruments) strongly most popular


Sound understanding of advert-server applied sciences i.e. Doubleclick


A robust customer support mentality


Potential to interpret marketing campaign efficiency, together with media, artistic and touchdown web page, whereas offering artistic insights and options to satisfy marketing campaign challenges





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