Initiative - Strategist (Media Planner) - IPG Mediabrands - Los Angeles, CA
IPG Mediabrands 93 critiques – Los Angeles, CA
IPG Mediabrands is a brand new world company group designed with dynamic marketing at its core. Our velocity, agility and knowledge smarts guarantee we proceed to create progress for most of the world’s largest manufacturers. IPG Mediabrands’ community of businesses consists of UM, Initiative, BPN and Orion Holdings as properly specialty enterprise models together with Magna International, Cadreon, Ansible, Society, Reprise, Rapport and the IPG Media Lab.
IPG Mediabrands. Dynamic by Design.
With a purpose to keep a tradition that promotes creativity and sensible work, Initiative thrives on 4 key rules: being Quick , Courageous , Decisive and Easy . By really dwelling and dealing in a totally FBDS method, we’re capable of ship phenomenal enterprise outcomes whereas embodying the age-previous saying, “work onerous, play onerous.” By means of new rotational and coaching packages, colleague pushed “enjoyable” committees and awarding one of the best and brightest throughout the nation, our aim at Initiative is to make sure that you’re doing one of the best work of your profession – related to our model and our shoppers whereas additionally feeling rewarded and fulfilled once you depart work every day.
SUMMARY:
The Strategist helps the supply of excessive degree model and shopper insights throughout the complete media panorama to drive connection platforms and impressed executional concepts. Strategists carry out analysis, outline goal audiences, and develop communications methods. Different essential duties for Strategists embrace monitoring and projecting tendencies, aggressive evaluation, and figuring out market alternatives. Strategists additionally help in choosing the suitable media channels for various model messages.
RESPONSIBILITES:
Help within the strategic improvement of built-in media plans and marketing suggestions
Construct plan choices that ship towards aims/methods, proactively examine media alternatives and craft nicely supported, articulate factors – of – view
Perceive shopper enterprise and supply applicable and well timed strategic shopper options
Keep a working information of present business tendencies, rising communication channels, and shopper conduct
Achieve experience in using instruments, methods, and procedures resulting in extra strategic, extra perception-based mostly plans, in addition to turning into business specialists to deliver that basic information to bear within the strategic planning course of
Ensures communication of artistic wants and coordinates with artistic groups on well timed supply of all belongings for correct marketing campaign launches
Contributes in brainstorms and ideation periods
Oversee a number of, complicated tasks directly
Handle the day-to-day implementation and optimization of marketing campaign actions
Work together day by day and keep rapport with publishers
Handle marketing campaign authorizations, budgets, and reconciliation course of
Align with Funding group to drive built-in options for enterprise
Construct and keep robust relationships with shopper contacts
Attend all shopper conferences
Handle Associates, help of their studying and improvement, and report efficiency to Shopper Administrators
QUALIFICATIONS:
Bachelor diploma in associated area or equal work expertise
1+ yr expertise in Technique, Planning, or Digital
Confirmed means to develop and keep robust skilled relationships with shoppers, colleagues, and distributors
Demonstrated means to assist in creating built-in marketing communication plans encompassing conventional and non-conventional media methods
Means to drive tasks from conception to completion
Excessive-degree proficiency in Microsoft Phrase, PowerPoint, and Excel
Expertise with digital advertising and digital technique
Wonderful verbal and written communication expertise and cozy presenting concepts in entrance of shoppers
Staff participant with the power to play totally different roles inside the staff
Most popular working information of third celebration marketing analysis: MRI, Simmons, comScore Media Metrix, Nielsen NetView and others
Robust time-management and organizational expertise
Give attention to self-improvement and studying
Expertise analyzing knowledge and market analysis
Familiarity with primary accounting/math rules; primary statistical evaluation expertise is a plus
IPG Mediabrands, a division of the Interpublic Group, is an Equal Alternative Employer. It’s our coverage to offer equal employment alternatives to all staff and candidates for employment with out regard to race, shade, faith, creed, nationwide origin, gender, sexual orientation, age, gender id, marital standing, citizenship, incapacity, genetic info or veteran standing or some other foundation prohibited by relevant federal, state or native regulation.
Required Expertise
Required Expertise
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