Specialist, Public Relations/Social Media - Northwell Health - Great Neck, NY
We’re a big healthcare firm on the verge of an enormous change: taking a brand new model – and a brand new imaginative and prescient of healthcare – to market. To make this occur, we’re in search of somebody to hitch our staff who deeply consider that social media might help us reside more healthy lives. You may be becoming a member of the Digital Advertising Technique group, whose mission is to seek out new methods for know-how to interact our sufferers and help our caregivers.
The suitable individual will be capable of chase down story and publish concepts, write recent copy that’s on model and applicable for the channel, take a look at metrics to see how the submit performs and adapt their techniques based mostly on that knowledge. You need to be an avid consumer of social media and a fan of latest know-how. You must have an eye fixed for good design and an ear for culturally related writing. Expertise working with a platform like Sprout Social, Hootsuite or Sprinklr is a should.
Maintains and helps broaden social media presence with common updates on Twitter, Fb and different social media websites, Health System blogs and different applicable digital/social media platforms, in accordance with established tips.
Serves as a member of the artistic group (net, photograph studio, artists, service strains, marketing), which directs the strategy, content material and methodology of social media/digital communications.
Screens social media visitors involving the Health System (utilizing instruments corresponding to Technorati), and responds to posts and feedback both directed to (or regarding) the Health System in digital/social media codecs.
Coordinates and interacts with Health System stakeholders (marketing, group well being, medical service strains, and so forth.) to advertise information conferences, occasions, marketing messages, wellness packages and key messages to be communicated utilizing digital and social media platforms.
Recommends new progress methods for digital/social media communications to extra successfully attain the information media, exterior audiences and different key constituencies. Develops metrics (conventional and non-conventional) to measure effectiveness and employs alternate approaches, as wanted.
Makes use of digital communications and social media as a stay feed to exterior audiences through the Health System’s information conferences and different public occasions to offer info in actual-time.
Shoots, edits and posts video as wanted, and assists in different Public Relations features, together with writing assignments, reaching out to information media, dealing with media queries and collaborating within the division’s on-name rotation for after-hour calls.
Coordinates with digital marketing supervisor to make sure consistency of messages.
Performs associated duties, as required.
Qualifications:
Bachelor’s Diploma in English, Journalism, Public Relations, Advertising, Enterprise or associated subject.
Minimal of three (three) years expertise in journalism, enterprise marketing and/or public relations.
Information of and expertise in social media and digital communications.
Robust writing and communication expertise.
Wonderful organizational expertise, together with potential to juggle a number of assignments and excel in a extremely seen, excessive-strain surroundings. Means to shoot, edit and submit video, most popular.
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