Social Media Coordinator - Position is Based in New York City - Marriott International, Inc - New York, NY
Qualifications
JOB SUMMARY
Answerable for managing the day-to-day actions and offering help for social media channels reminiscent of Fb, Instagram, Twitter, and so forth., whereas serving to to develop overarching technique and implementing techniques inside these aforementioned social media channels. Managing lively and engaged communities round an outlined matter or subjects by managing editorial calendars, monitoring on-line conversations and collaborating in these conversations to construct model visibility, buyer satisfaction and marketing/ecommerce help. The objective is to determine a constructive on-line presence for the lodge(s) properly as to combine our messaging into the web group in a compelling and beneficial method for members. On this position, the Social Media Coordinator will probably be a part of our Americas Advertising & eCommerce staff.
JOB FAMILY CORE WORK ACTIVITIES
Assembly the Wants of Key Stakeholders –
Understanding and assembly the wants of key stakeholders (house owners, company, visitors, and so forth.)
Organizing, Planning, and Prioritizing Work –
Creating particular objectives and plans to prioritize, manage, and attain your work.
Collaborating with Assets to Handle Tasks, Obtain Objectives, and Remedy Issues –
Working with different individuals to collect the knowledge essential to handle tasks, obtain objectives, and resolve issues.
Speaking Info Well timed –
Informing and/or updating the executives, the friends and the subordinates on related info in a well timed method
Executing on a Technique –
Taking a predetermined technique and driving the execution of that technique
Considering Creatively –
Creating, designing, or creating new purposes, concepts, relationships, techniques, or merchandise, together with inventive contributions.
Collaborating with Intra-Organizational Assets to Handle Tasks, Obtain Objectives, and Clear up Issues –
Working with different departments inside the group to collect the knowledge essential to handle tasks, obtain objectives, and resolve professional
Speaking with Supervisors, Friends, or Subordinates –
Offering info to supervisors, co-staff, and subordinates by phone, in written type, e-mail, or in individual.
Establishing and Sustaining Interpersonal Relationships –
Creating constructive and cooperative working relationships with others, and sustaining them over time.
Coordinating Processes –
Coordinating actions and processes
Getting Info –
Observing, receiving, and in any other case acquiring info from all related sources.
Making Selections and Fixing Issues –
Analyzing info and evaluating outcomes to decide on one of the best answer and clear up issues.
Demonstrating Information –
Demonstrating information of job-related points, merchandise, techniques, and processes.
Creating Goals and Methods –
Establishing lengthy-vary aims and specifying the methods and actions to realize them.
Interacting with Computer systems –
Utilizing computer systems and pc methods (together with hardware and software program) to program, write software program, arrange features, enter knowledge, or course of info.
JOB SPECIFIC TASKS
Day-to-day management of social media editorial calendar to make sure best mixture of content material, optimum publishing cadence that maximizes engagement ranges inside social platforms
Curate, write and publish content material that is “social” in nature, speaks to every respective model voice and drives fan engagement
Function NYC ambassador “on the bottom” at every lodge to uncover content material concepts on-property (F&B, native happenings, occasions) and to raise property engagement in social media
Function actual-time group supervisor by partaking with followers & aiding resorts in crafting quick responses to damaging chatter
Work with marketing & PR workforce to assist scale conventional marketing packages and partnerships by leveraging social media presences
Develop and nurture relationships with related social media retailers and influencers with the objective of securing protection that highlights the resorts’ social media communications efforts
Develop, broaden and keep ongoing blogger outreach
Work in shut alignment with marketing, operations, F&B and businesses to make sure all social media communications are in concord and on-technique
Analyze social media metrics to assist inform future programming and share related outcomes with key stakeholders
Further Key Contributions
Guarantee marketing communications help regional, market, and lodge enterprise goals and objectives
Help execution and achievement of tasks as outlined on marketing communications plans
Guarantee adherence to Company Promoting and Advertising Communications requirements, model requirements, and format tips
Guarantee marketing info offered to the properties is correct, full, well timed, and allows motels to satisfy or exceed visitor expectations
Develop robust working relationships with outdoors distributors to make sure high quality, value efficient artistic executions
CANDIDATE PROFILE
Schooling and Expertise
Bachelor’s diploma from an accredited college in Advertising, Enterprise Administration or Communication
Expertise & Information:
Social Media Advertising Expertise (1-three years)
Wonderful written, verbal and media relations expertise
Professional information of on-line social channels (Instagram, Twitter, Fb, and so on.)
Professional information of social channel analytics, associated CMS platforms and conversion monitoring platforms
Expertise creating and implementing social media and campaigns to help key enterprise aims
Expertise working at or with PR/ digital businesses is a plus
Information of NYC market
Information of lodging/journey business and associated social media/blogger group
Staff participant who will collaborate with different social/marketing/ecommerce managers on particular lodges
Has a radical understanding of the planning, artistic and manufacturing course of
Capability to supervise packages all through the undertaking lifecycle
Self-began who combines a excessive degree of creativity & organizational expertise
Proficient in Microsoft Workplace packages
Photoshop and/or graphic design and search engine optimisation expertise a plus
Extremely organized with the power to handle a number of priorities in a quick-paced surroundings
Robust inter-private and relationship constructing expertise
Marriott Worldwide is an equal alternative employer dedicated to hiring a various workforce and sustaining an inclusive tradition. Marriott Worldwide doesn’t discriminate on the idea of incapacity, veteran standing or another foundation protected underneath federal, state or native legal guidelines.
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