Jumat, 18 November 2016

EO, Brand and Content Strategy - Social Media Manager, New York, Analyst - Goldman Sachs - New York, NY

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EO, Brand and Content Strategy - Social Media Manager, New York, Analyst - Goldman Sachs - New York, NY -
The Brand and Content Strategy Social Media Supervisor will help agency-broad social media actions throughout Goldman Sachs globally. This individual will probably be a core member of the social media workforce inside the Brand and Content Strategy group.

The Social Media Supervisor will help in executing the agency’s social media technique to construct model consciousness and assist broaden and strengthen our social presences. Along with supporting the management of those communities, this individual may even interact with representatives of social platforms and businesses. The Social Media Supervisor will assist handle lengthy-lead editorial calendars, monitor on-line conversations and take part in these conversations to construct model visibility and thought management.


This position sits on the intersection of digital, social, multimedia content material, communications and marketing for the Goldman Sachs model. The aim is to take care of and develop a strong on-line presence for Goldman Sachs in addition to to combine our messaging into the web group in a compelling and priceless means.


The Brand and Content Strategy group is liable for managing the exterior dealing with model of Goldman Sachs and creating content material that explains our companies, the work we do for shoppers, and sharing insights on key tendencies and themes shaping the worldwide financial system. We create content material that’s distributed throughout goldmansachs.com, social media, paid media campaigns and sponsored content material hubs, amongst different platforms. Our group additionally manages the agency’s presence on social media (Twitter, LinkedIn, YouTube) and the GS.com web site. We handle marketing for agency recruitment efforts (partnering with Human Capital Administration), the philanthropic efforts of the Workplace of Company Engagement (e.g., 10,000 Ladies, 10,000 Small Companies), conferences and speaker collection, together with company and outdoors vendor sourcing.


Key Obligations:


Social Media Administration
• Assist handle the agency’s social media presences working each inside our group, internally and with company companions
• Concentrate on constructing communities for numerous model audiences together with thought management, recruiting and philanthropic initiatives
• Help with the conception, creation and presentation of social media marketing campaigns


Content
• Create, curate, and keep content material calendars, together with writing Twitter posts, LinkedIn updates, and different on-line content material
• Help day-to-day social media efforts, together with actual-time social media requests from key inner stakeholders throughout the Government Workplace and the agency as an entire
• Reality-examine, proofread and achieve the wanted approvals for actual-time social media requests


Listening & Reporting
• Make the most of social listening instruments, comparable to Nuvi, Sysomos and Spredfast Intelligence to generate insights
• Companion with our staff, businesses and distributors to assist translate our social media knowledge into actionable reviews that result in optimization


Moderation
• Companion with compliance and senior stakeholders to watch feedback and assist decide when to reply and escalate, if applicable
• Implement Social Media Tips with the objective of safeguarding social media properties from offensive or off-matter feedback


Primary Qualifications
• No less than 2 to three years of expertise managing social media for manufacturers or publishers
• Undergraduate diploma in liberal arts or communications, marketing, advertising, public relations, media research, enterprise and/or associated fields
• MS Excel, Phrase and PowerPoint
• Understanding of the important social media platforms (Twitter, Fb, LinkedIn, YouTube, Reddit, Snapchat, Instagram)


Most popular Qualifications
• Ardour for and expertise with managing social media presences and an curiosity within the newest digital tendencies
• Expertise utilizing social media marketing and listening instruments a plus (e.g. Twitter, Fb, LinkedIn, YouTube, Spredfast, Rumour Social, Radian6, Crimson Hexagon, Sysomos, Nuvi)
• Proficient in social media analytics instruments (e.g., Twitter, Fb, LinkedIn, YouTube, Spredfast, Rumour Social, Radian6, Crimson Hexagon, Sysomos, Nuvi, and so on.)
• Familiarity with social video instruments like Fb Stay, Snappy TV, Periscope and YouTube Reside
• Working understanding of Photoshop, Illustrator, InDesign and different graphic design providers and/or expertise in video manufacturing (Remaining Minimize Professional) is a plus
• Capability to handle a number of priorities and thrive in a dynamic quick-paced surroundings
• Robust editorial judgment, writing expertise and consideration to element
• Proactive, group participant with robust interpersonal expertise
• Wonderful challenge management and organizational expertise


Goldman Sachs is an equal employment/affirmative motion employer Feminine/Minority/Incapacity/Vet. © The Goldman Sachs Group, Inc., 2015. All rights reserved.




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