Media Planner - Zimmerman Advertising - Denver, CO

Oleh -
Media Planner - Zimmerman Advertising - Denver, CO -
Function

The aim of this job description is to explain the authority, duties, and duties of a Media Planner.


Authority


This place reviews on to a Media Supervisor and/or Affiliate Media Director. This place works beneath basic supervision with the supervisor offering restricted arms-on steerage and management. Incumbent makes selections inside scope of present insurance policies/procedures. Work is reviewed by supervisor for soundness of general accuracy and adequacy. Develops options to reasonably complicated issues. Approval essential when deviating from commonplace and routine practices or procedures.


General Goal


Coordinate Nissan’s media planning efforts inside the assigned Nissan area at the side of Media Supervisor and/or Affiliate Media Director. Media Planner should successfully work together with Nissan Regional marketing employees, inner regional account staff and media technique group.


Duties


Work with Media Supervisor within the improvement and implementation of media campaigns together with most or all the following: Nationwide & native broadcast tv (together with cable), native radio, outside, native print & digital.


Work as a part of a media planning group, making use of media options to general shopper aims


Work with inner digital media staff to combine interactive goals and methods into general plans


As directed and overseen by the Media Supervisor, develop and current suggestions, evaluations, POVs and media analyses to Account Service and finally shoppers


Manage, implement and management the day-to-day media planning improvement course of together with coordination amongst assistants.


Supervise and practice assistant degree staff as wanted.


Full assigned areas of the annual media plan(s)


Coordinate tasks and media requests with Account Service and assigned shopper contacts to find out particular promoting wants, speaking deadlines to Media Supervisor


Monitor media campaigns with Media Supervisor and when wanted, have marketing campaign efficiency conferences internally and/or with shopper


Work with the OMD shopping for workforce, offering shopping for specs, monitor improvement and assessment media buys and publish-purchase analyses


Keep media estimate course of at the side of Media Supervisor


Keep media reporting wants for assigned area


Coordinate with the Shopping for and Account Service groups on understanding of present market circumstances, aggressive spending or potential media alternatives


Required Expertise


Qualifications


A 4 yr school diploma or equal


1+ years media planning expertise as an Assistant


Demonstrated presentation and writing expertise


Expertise immediately managing a employees of a number of is fascinating


Expertise managing and coordinating inter-departmental efforts


MS Workplace: Web Explorer, Excel, Phrase and PowerPoint


Expertise or familiarity utilizing business media planning instruments: MRI Analysis, TNS, DDS/Strata/DataTech, and so forth.


Expertise in retail fascinating however not required


Understanding of Interactive promoting most popular however not required


Required Expertise




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