Marketing Associate, Spectrum Reach Preferred - Media - Time Warner Cable - Los Angeles, CA
That is an thrilling time to hitch our staff! Time Warner Cable Media is now Spectrum Reach. Spectrum Reach, the merger and energy of three nice corporations Spectrum Reach (Constitution), Time Warner Cable and Brilliant Home Media Methods, will create super new advertising and marketing alternatives for our shoppers throughout the nation. Our ambition is to be the marketing platform of selection for advertisers in our markets. With nationwide scale and an unmatched dedication to innovation, we’re nicely positioned to ship a strong mixture of progressive advert services to assist our shoppers obtain their goals. Place Abstract
This key technique place is a thought companion in creating and executing built-in, shopper-targeted marketing and advertising options. The Affiliate ensures enterprise wants and shopper goals are being addressed and supported for designated Key accounts inside the group.
This place have to be dedicated to staying forward of advertising tendencies, together with digital and different rising applied sciences inside the more and more aggressive and fragmented media panorama.
This workforce member have to be adept at working inside a quick-paced setting and in addition they need to be capable of talk clearly to Shoppers, Account Executives, and different Cross-Useful Staff members.
The profitable candidate for this place will show experience and success in a number of areas, together with:
Custom-made Shopper Methods and Options
Help info gathering and evaluation of shoppers, market circumstances, aggressive market evaluation, and digital alternatives.
Develop custom-made shows for Spectrum Reach Preferred shoppers and new enterprise prospects.
Ongoing partnership with Division Vice Presidents, Regional Vice Presidents, and Account Executives to watch and consider progress towards sales plan and advocate course corrections to assist progress all year long.
Take part/facilitate cross-useful brainstorm periods.
Analysis, develop, and write case research.
Liaise with Area Marketing and as wanted, on activation and execution of market shopper promotions, together with achievement of sweepstakes. Native Market Degree Analysis
Aggregation of syndicated analysis knowledge to help particular person shopper wants.
Arm sales with Nielsen scores evaluation to drive charges and promote-out in addition to inform Shoppers on scores success tales.
Proactively monitor sports activities and leisure programming to determine alternatives, congratulate and entice shoppers, and maximize revenues.
Present aggressive media spend info by way of Kantar, Media Screens, and so forth.
Help within the improvement of market share and spending evaluation.
Develop proficiency in utilizing set-prime field knowledge to assist inform Shopper schedule suggestions.
Successfully use Polk knowledge to offer Shoppers with further market intelligence.
Digital Gross sales Help & Product Activation
Develop and foster relationships inside Digital Gross sales to advance Digital income progress for Shoppers.
Help in improvement of greatest digital methods and multi-platform shopper options, in collaboration with Digital Gross sales.
Present ongoing subject perspective and suggestions to Digital Gross sales to help execution of all digital merchandise.
Create mock-up on-line advert models for Shopper shows, utilizing out there software program instruments. Expertise and Qualifications
Minimal three years of robust model, product, built-in marketing, and/or advertising sales marketing expertise.
Information of cable tv, digital merchandise, and superior advertising merchandise.
Expertise creating and executing profitable 360 diploma marketing packages.
Robust strategic functionality set with potential to carefully outline, prioritize, and execute throughout a posh vary of classes, clients, merchandise, and useful teams.
Excellent verbal, written, and interpersonal communications with overarching talent to translate knowledge, info, and analysis into highly effective factors of view—means to craft and inform a compelling story. Could also be required to attend or help with excessive publicity Gross sales calls as a Shopper Options topic professional.
Earlier expertise in supporting a workforce of advertising / marketing professionals. Company, Media, and/or Advert Gross sales is very most popular.
Expertise and powerful information of analysis databases, instruments and purposes, together with (however not restricted to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore.
Familiarity with and expertise in digital marketing; understanding of on-line marketing campaign improvement, metrics, and optimization methods.
A minimal of a Bachelor’s diploma in Marketing, Enterprise or a associated subject is most popular.
Job Code : TWCAMK300 Spec, Shopper Options Exempt
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