Marketing Director, Spectrum Reach Preferred - Media - Time Warner Cable - Charlotte, NC

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Marketing Director, Spectrum Reach Preferred - Media - Time Warner Cable - Charlotte, NC -
Shopper Reference Code: 180590

That is an thrilling time to hitch our workforce! Time Warner Cable Media is now Spectrum Reach. Spectrum Reach, the merger and energy of three nice corporations Spectrum Reach (Constitution), Time Warner Cable and Vibrant Home Media Methods, will create large new advertising and marketing alternatives for our shoppers throughout the nation. Our ambition is to be the marketing platform of selection for advertisers in our markets. With nationwide scale and an unmatched dedication to innovation, we’re properly positioned to ship a strong mixture of progressive advert services to assist our shoppers obtain their aims.


JOB SUMMARY


The Director, Spectrum Reach Preferred is a strategic companion with sales management in creating and executing built-in, shopper targeted marketing and advertising methods for Spectrum Reach prime Shoppers. By cultivating relationships with prime tier shoppers, Gross sales leaders, and cross-practical help groups, the Director, Spectrum Reach Preferred will make sure the enterprise wants of Key Shoppers are proactively being addressed.
The Director is chargeable for mentoring and training a cross-useful Spectrum Reach Preferred workforce members in a quick-paced, evolving media sales setting. As such, he/she should show initiative and the power to help a workforce, ship a POV, and shortly assist form path. The Director have to be dedicated to staying forward of advertising tendencies, together with digital in addition to different rising applied sciences inside the more and more aggressive and fragmented media panorama.
The Director is a senior Marketing chief and have to be adept at managing communications throughout a number of audiences. The Spectrum Reach Preferred Director is finally accountable to the VP and SVP, Spectrum Reach Preferred.


MAJOR DUTIES AND RESPONSIBILITIES


Shopper Analysis and Analytics


Present oversight and experience in using third-social gathering and proprietary analysis instruments. This consists of however just isn’t restricted to:


Era of actionable insights


Arming sales with Nielsen scores evaluation to drive charges and promote-out


Performing aggressive evaluation with insights


Creating market share and spending evaluation


Evaluate, analyze, and derive insights utilizing Spectrum Reach proprietary knowledge
Digital Gross sales Help & Product Activation


Drive digital activation by way of skilled information, coaching, and help of shopper digital marketing campaign efficiency and optimization stories and proposals.


Develop and foster relationships inside Digital Gross sales and Product departments to advance the expansion of this space and create distinctive alternatives for designated Shoppers.


Develop greatest digital methods and multi-platform options, in collaboration with Digital Gross sales.


Lead integration of digital inclusion in all shopper shows and promotions.


Function subject intelligence/liaison to product group on digital suite of options.


Present path on the monitoring, reporting, and presentation of marketing campaign outcomes to shoppers/businesses.


Lead groups in collaborating with Digital sales to offer shopper marketing campaign evaluation, optimization and reporting.


Different duties as required.
REQUIRED QUALIFICATIONS


Expertise/Talents and Information


10-15 years of robust model, product, built-in marketing, and/or advertising sales marketing expertise.


Information of cable tv, digital merchandise, and superior advertising merchandise.


Expertise creating and executing profitable 360 diploma marketing packages.


Confirmed monitor document of serving to Gross sales executives develop income.


Robust strategic functionality set with capacity to carefully outline, prioritize and execute throughout a posh vary of classes, clients, merchandise, and practical teams.


Excellent verbal, written, and interpersonal communications with overarching talent to translate knowledge, info and analysis into highly effective factors of view—potential to craft and inform a compelling story. Could also be required to attend or help with excessive publicity Gross sales calls as a Marketing topic professional.


Earlier expertise managing a group of advertising / marketing professionals. Company, Media, and/or Advert Gross sales is very most popular.
Job Code : TWCASA850 Director, Advert Gross sales Exempt




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