Kamis, 03 November 2016

Social Media Strategist - Razorfish - Austin, TX

Social Media Strategist - Razorfish - Austin, TX -
The Social Media Strategist connects giant audiences with thrilling manufacturers via numerous social media communities. Job Description: Working intently with the Affiliate Director of Social Media, the Social Media Strategist is chargeable for ongoing group management in addition to continuity and execution of social media affect marketing technique and packages on the behalf of his or her assigned shoppers. A big a part of this job is being the voice of brand name on Twitter, Instagram and different social platforms: Copy writing, editorial calendar planning, aiding shoppers with points and a few influencer outreach/engagement. The Strategist works with the Social Media Coordinator to make sure every day program necessities are being executed and that general program objectives are being met on a every day, weekly and month-to-month foundation (on schedule and on objective). The Strategist additionally proactively ensures points, successes and key insights are being escalated and reported in a well timed method all through a shopper marketing campaign or program.

The Strategist can also be answerable for main and implementing outreach campaigns that strictly adhere to the WOM ethics and greatest practices. The Strategist will work with the staff to determine related and focused influencers in addition to the general outreach technique, and she or he can be liable for outreach, coordination and reporting because it pertains to general shopper aims.


  • Present day-to-day supervision and execution of shopper campaigns together with (and never restricted to) social media channel and group management, content material creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, on-line occasions, and so on.

  • Work intently with Affiliate Director and remainder of shopper social media workforce to make sure campaigns are on technique, on time and on the right track

  • Create social programming plans and analysis audits together with (and never restricted to) content material technique plans, competitors analysis briefs and digital audits

  • Select every day content material and engagement for model on Fb, Instagram, Twitter, and so on

  • Guarantee consistency of messages throughout a number of networks

  • Function key day-to-day group and implementation supervisor for manufacturers and troubleshoot points as they come up

  • Create weekly social media program standing stories detailing key insights, in style content material subjects, group quotes (verbatims) and monitoring outcomes; work with analytics group and oversee preparation of metrics, monitoring and exercise stories as based mostly on shopper reporting wants

  • Supply key insights for enhancing packages to reinforce outcomes

  • Conduct and handle ongoing blogger outreach/key influencer packages on the behalf of shoppers

  • Perceive primary analysis methods and methodologies and use them to help improvement/execution of shopper campaigns

  • Conduct analysis and create supplies to help basic enterprise improvement alternatives

  • Exhibit understanding of on-line market and digital capabilities

  • Brainstorm/ideate round program executions/campaigns


  • 1-to-three years of devoted social expertise at an interactive, advertising, communications/public relations or marketing company.

  • Should have earlier shopper expertise engaged on social media marketing packages in addition to executing phrase-of-mouth campaigns (together with blogger/influencer outreach packages)

  • Should have lively accounts throughout key social media websites together with, and never restricted to, Fb, Twitter, Google+, and so on.

  • Ardour for social media and group constructing on-line, together with information of social media platforms in addition to instruments of the commerce

  • Superior written and verbal communication expertise: a “sensible minor” in journalism

  • Wonderful interpersonal and presentation expertise

  • Means to assume, plan and execute resourcefully, throughout a number of duties

  • Information of on-line monitoring and monitoring instruments and skill to look and discover key content material inside social media (might be educated on superior monitoring options for the model)

  • School diploma most popular in liberal arts, journalism or new media

  • A humorousness and skill to work in speedy, typically excessive-stress surroundings

  • A staff participant who might be accountable and versatile

This place is a full time alternative in Austin, TX.


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