Rabu, 23 November 2016

Public Relations & Advertising Manager - JC Resorts - San Diego, CA

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Public Relations & Advertising Manager - JC Resorts - San Diego, CA -
JC Resorts has been a confirmed chief within the management and operation of golf and resort properties since 1971. Our numerous entities are united by the identical genuine imaginative and prescient – MAKING MEMORIES. EVERY GUEST. EVERY TIME. Meaning impeccable service with out stuffiness, consideration to element with out stifling formality and cozy lodging with out the hint of pretentiousness. We revel within the distinctive and supply a custom-made strategy to maximise the efficiency particular person properties whereas enhancing their distinctive character.

ESSENTIAL PURPOSE: To implement and handle public relations methods, occasions and timelines, together with oversight of any company of document for the properties, images wanted to speak the message and copywriting for press releases and any outward communication. To implement and handle strategic media partnerships, together with advertising buys, added worth occasions, advertising copy and format, and insertion deadlines. To know the general marketing technique, model tips and visuals for every resort lodge and to take care of constant media buzz.


ESSENTIAL DUTIES:



  • To handle the general public relations efforts for all properties specializing in heightened visibility and shopper consciousness.

  • To take care of and analyze month-to-month PR reporting grids, making certain consciousness in every of the resort’s key market.

  • To work with the resort’s public relations agency and to be answerable for creating (with enter from the Company Director of Advertising and Basic Managers) and implementing public relations methods for all properties.

  • To work with all departments to contribute to the general success in public relations efforts, each internally and externally, for all properties.

  • To facilitate FAM journey requests and itineraries and to conduct guided media excursions for every resort lodge and golf course property.

  • To take care of and advocate enhancements for the press kits for JC Resorts portfolios, together with images, up to date press releases and seasonal speaking level clarification.

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JC Resorts/Rancho Bernardo Inn is an Equal Alternative Employer M/F/D/V


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