Senin, 21 November 2016

Media Planner - WTVM TV - Columbus, GA

Media Planner - WTVM TV - Columbus, GA -

Title: Media Planner
Variety of
Positions: 1

Division: Gross sales

Work Location: WTVM The NewsLeader 9

Job Description:
The WTVM Media Planner

The Media Planner is an ideal place for a go-getter trying to achieve broader advertising publicity and direct shopper contact. The perfect candidate has a real ardour for the advertising business and is all the time in search of methods to take in extra information. They multi-activity of their sleep and are pure born drawback solvers. Their sleeves are already rolled up – however they’re simply on the lookout for a spot to dig in. This place studies on to, and can work intently with the Gross sales Administration and Sellers. You’ll be a pressure inside the station, often known as a go-to-individual for media planning experience. Every single day brings a brand new problem to the job, however few issues you possibly can anticipate to be accountable for persistently:

Main Obligations

  • Information of primary media analysis instruments to research market tendencies and forecast circumstances and alternatives to positively have an effect on shopper’s enterprise aims.

  • Help account executives by offering pre-name planning date and class insights.

  • Collaborate with Account executives and sales management workforce to create compelling and detailed proposals.

  • Assist set up media methods and success metrics for advertising campaigns.

  • Help in reporting for Digital campaigns (working information of Dart/DFP)

  • Consider broadcast viewers, net visitors, social, digital marketing campaign, and SEM analytics to create cohesive evaluation and proposals

  • Consider sponsorship packages and develop POV

  • Work intently with media sales representatives to guage greatest plans and guarantee flawless execution.

  • Collect statistics and put together media plans underneath the course of the Gross sales Supervisor.

  • Research demographic knowledge and shopper profile to determine desired goal audiences for multi-media campaigns.

  • Help within the preparation of shopper shows, improvement marketing methods and lengthy vary media plans.

  • Calculate attain and frequency of potential media.

  • Help within the creation and adjustment phases of shopper media plans.

  • Show an entire understanding of the Shopper’s enterprise, goals and objectives.

  • Hold updated on all media developments.

Expertise and qualifications

  • A 4-yr school schooling and two to 4 years of expertise working as a media assistant or planner, ideally in a multichannel capability at a artistic company

  • Robust familiarity with the each the printed and digital surroundings – you understand our world by coronary heart and you retain pulse with the speedy modifications occurring inside it – and a transparent, strong understanding of the media planning and shopping for course of.

  • An clever capacity to translate shopper goals into distinctive media methods – and talk them clearly

  • Strong understanding of common advertising and direct marketing efficiency metrics, and a agency grasp on media analysis instruments and the way and when to most successfully use them.

Certified candidates, please apply on-line and connect resume with cowl letter. No telephone calls please. EOE-M/F/D/V

Job Sort: Full-time

Required expertise:

  • Media Planning: 2 years

  • Digital Media: 1 yr

» Apply Now

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