Jr. Media Planner - Zimmerman Advertising - Fort Lauderdale, FL
This place reviews on to a Media Supervisor, secondly to Assistant Media Director (AMD) or Group Media Director (GMD) and VP Planning. The Jr. Media Planner is answerable for directing the efforts of as much as 2 Assistants. This place works beneath basic supervision with the supervisor offering restricted palms-on steerage and management. Incumbent makes selections inside scope of present insurance policies/procedures. Work is reviewed by supervisor for soundness of general accuracy and adequacy. Develops options to reasonably complicated issues. Approval needed when deviating from normal and routine practices or procedures.
General Goal
The Jr. Built-in Media Planner facilitates the efforts of his/her group within the well timed improvement and facilitation of the efficient and environment friendly operation of all features of the accounts assigned. The obligations are many, numerous, and never restricted to these written on this doc. These duties have to be directed constantly towards sustaining distinctive service to the shopper and offering well timed deliverables, i.e., Media Plans, Level-of-Views (POVs), and associated media analyses.
Obligations
Oversee assigned Assistant(s) within the improvement and implementation of nationwide, regional and native conventional media campaigns that may embrace most or all the following;
Nationwide and native broadcast tv in conventional and direct response codecs, cable tv, radio, Outside advertising, newspaper and journal (offline & on-line)
Couponing by way of FSI, shared and junk mail options
Native occasions ideation and implementation, i.e., native guerilla marketing
Work as a part of a media planning and shopping for group, making use of media options to general shopper goals
Work with Interactive media staff to combine interactive goals and methods into general shopper media plan
practice assistant degree staff
As directed and overseen by the Media Supervisor, current suggestions, POVs and choose analyses to shoppers and Account Service
.
Make the most of out there conventional media planning instruments (TNS, Scarborough, Media Screens, Nielsen, Arbitron, Tactician and Simmons), different business analysis and shoppers’ historic media exercise reviews to develop media plans
Full assigned areas of the annual media plan(s) of their entirety
Work with the Shopping for, offering shopping for specs, monitor improvement and evaluate media buys and submit-purchase analyses
Work with Shopping for to package deal estimates and to handle analysis course of, making certain that the package deal is environment friendly earlier than shopper presentation
Keep all exercise, together with requesting and presenting added worth and common standing studies (i.e. positioning and publish studies on media and added worth when relevant) in a well timed method
Negotiate the print/OOH charges and added worth.
Concern insertion orders for all print/OOH/web deliberate for every market
Ongoing, coordinate with the Shopping for and Account Service groups addressing however not restricted to;
Understanding of present market circumstances,
Aggressive spending,
Media and Promotional Alternatives
Bill Approval and Billing.
Required Expertise
Qualifications
Bachelor’s diploma in associated subject or equal expertise
1+ years media planning expertise as an Assistant or Planner
Demonstrated presentation and writing expertise
Expertise negotiating with and managing print distributors
MS Workplace: Web Explorer, Excel, Phrase and PowerPoint
Expertise utilizing a lot of the following media planning instruments: TNS, Scarborough, Media Screens, Nielsen, Arbitron, Tactician and Simmons
Expertise in working with retail shoppers is very fascinating
Understanding of Interactive advertising most popular however not required
Full service company expertise most popular, however not required
The duties are many, numerous, and never restricted to these written on this doc
Required Expertise
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