Senin, 21 November 2016

Business/Marketing Analyst - TTi Global - Herndon, VA

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Business/Marketing Analyst - TTi Global - Herndon, VA -

Enterprise Analyst – Advertising Technique and Analytic


Description:
The Advertising Technique and Analytics staff is liable for definition, alignment and efficiency monitoring of marketing initiatives targeted on brief and long- time period strategic planning, KPI monitoring and shopper analysis initiatives. This perform is designed to offer operational, analytical and analysis help to the Firm Advertising group and executives.
This position will probably be chargeable for the execution of shopper analysis and market intelligence tasks together with however not restricted to Advertising communications analysis (qualitative and quantitative) in addition to artistic effectiveness analysis of tv and digital artistic. This position additionally encompasses conventional analytic obligations together with collaborating with inter-departmental groups on planning and measurement metrics for particular person campaigns. This position requires each parts of strategic considering and course of management to reply complicated enterprise questions and handle all the time on in-market marketing campaign measurement in a quick paced setting.
Success on this position would require excessive consideration to element and demonstrated expertise with analysis in addition to an in-depth understanding of every mannequin’s marketing place, buyer base and particular wants. This position may also be answerable for analysis vendor management and creating deeper ties with analysis companions that convey the group optimum worth from every challenge. This place performs an essential position within the improvement and socialization of key analysis findings, advert monitoring effectiveness, greatest practices, and classes discovered and finally managing sustainable institutional information and enterprise intelligence.
Position Obligations


  • Handle and help the execution of main communication analysis and Model particular market intelligence tasks from inception to completion, together with outcomes socialization

  • Handle and help the execution of artistic analysis efforts together with copy testing and advert monitoring for all Model and Retail TV and digital artistic, together with each common market and goal audiences

  • Handle relevant vendor relationships together with high quality management of labor and alignment to aims and finances, score vendor strengths and weaknesses, score general and undertaking efficiency, and when relevant discovering new distributors with innovate, worth-added options

  • Help Firm Advertising Analytics and Technique (Model Well being) staff by aiding within the improvement of shopper methods and enterprise alternatives to penetrate new segments

  • Help Firm Advertising Analytics Supervisor with the execution of advert hoc analysis associated requests by way of main analysis or utilizing key knowledge out there market benchmark research comparable to J.D. Energy, Maritz, IHS, Autodata, Strategic Imaginative and prescient, Edmunds

  • Help within the improvement and evaluation of brand name, mannequin, phase degree, and marketing campaign targets and success metrics in help of artistic aims and strategic messaging priorities

  • Interpret, analyze, and translate knowledge from syndicated shopper knowledge sources into actionable suggestions that impression Firm Advertising; Socialize key findings, greatest practices, and classes discovered via cross- useful Advertising and Product workforce critiques

  • Function each day liaison for businesses/companions/cross- useful groups on artistic analysis

  • Work with different departments and Manufacturers on adhoc request corresponding to the event of shopper or mannequin evaluation to help government conferences and international requests

Minimal Qualifications


  • three-5 years automotive business, enterprise intelligence or strategic consulting expertise

  • three-5 years analysis expertise

  • 2 years minimal expertise with shopper analysis tasks, together with questionnaire improvement (i.e. clinics or focus teams) or

  • 2 years minimal expertise with artistic analysis desired

  • Bachelor’s diploma or greater in Advertising, Enterprise Administration or associated subject

  • Experience in analyzing and synthesizing disparate knowledge sources into actionable suggestions and plans for senior audiences

  • Potential to and expertise in defining, scoping and executing tasks with main analysis businesses

  • Understanding and expertise with each qualitative and quantitative analysis methodologies

  • Understanding and expertise with: buyer segmentation, model positioning, aggressive evaluation

  • Understanding and expertise with Digital Advertising, Social Media and/or Media analytics and KPIs as associated to marketing campaign analysis

  • Potential to stay poised and assured when challenged and skill to function/multi-activity in a quick paced surroundings

  • Wonderful collaboration, communication and presentation expertise

Desired Qualifications Expertise with database software program and instruments desired (Adobe Analytics, Tableau, and so on) * Understanding of the automotive buy funnel
Expertise


  • Means to research, mannequin and interpret qualitative and quantitative knowledge

  • Capacity to scope and operationalize shopper communications analysis tasks

  • Excessive consideration to element

  • Analytical and conceptual considering – utilizing logic and purpose, artistic and strategic considering to drawback clear up

  • Capability to collaborate throughout numerous departments & associate businesses

  • Challenge management expertise – enterprise acumen, determination making authority

  • Skilled communication expertise – expertise in delivering formal shows and written communications to government audiences

  • Potential to handle time towards recognized deliverables

  • Strategic thinker

  • Excessive Proficiency in Microsoft Workplace (Thinkcell and Powerpoint) and Means to generate top quality shows

Required schooling:


  • Bachelor’s

Required expertise:


  • Digital Advertising: 1 yr

  • Advertising Analyst: 1 yr

  • analysis: three years




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