Paid Media and Audience Manager - Service Provider Marketing - Cisco Systems, Inc. - New York, NY

Paid Media and Audience Manager - Service Provider Marketing - Cisco Systems, Inc. - New York, NY -
Further Location(s) or Info: UNITED KINGDOM.ENGLAND.FELTHAM, UNITED STATES. RESEARCH TRIANGLE PARK Job Class: Marketing Degree of Expertise: Skilled – Non Manager

Requisition #: R1022262 Description:
The Enterprise Entity
At Cisco, our technique has empowered a whole lot of Service Suppliers (SP) to seize the various progress alternatives made potential by digital. We have now enabled service suppliers to rework the expertise, rework the enterprise and rework the structure with cloud-based mostly capabilities. We leverage our belongings to unravel our Service Provider’s essential challenges. Do you need to assist with this variation? You’ll be able to have the power to handle market transitions within the Service Provider answer market!


The Group
We’re the Digital staff at Cisco and we guarantee an omni-channel, knowledge pushed strategy is taken throughout all Paid, Owned and Earned media. Our mission is to, working intently with friends in-nation, regionally and globally, lead the evolution in buyer expertise through the digital journey throughout in-individual and totally different channels (net, social, media, cellular, junk mail, level of sale, and so forth.). With thorough understanding and information of our audiences, we function trusted advisors to the marketing group and the sales group. We analyze marketing campaigns and perceive what’s working and what isn’t in actual time.
Be a part of the Digital group within the SP Marketing group and make superb issues occur.


Job Description
The Paid Media and Audience Manager would be the skilled in how we attain clients throughout paid and owned channels, using segmentation and concentrating on instruments and knowledge to assist us make knowledgeable selections about what’s working and what’s not in our efforts to drive value-efficient sales. You’ll personal the design, planning and implementation of viewers concentrating on for all digital exercise in SP Marketing; and working with our company of document, you’ll set the media technique for SP buyer phase, with a particular give attention to digital. You’ll additionally put it into movement, and optimize plans to satisfy our marketing campaign objectives and KPIs.


On this job you’ll:



  • Meet with inner stakeholders to know enterprise aims and outline measurement objectives.

  • Work with content material and digital material specialists to design, combine, and optimize full-funnel media plans.

  • Temporary or instantly handle our media company to outline scope, advocate measurable plans, budgeting, and artistic execution for paid digital media campaigns.

  • Handle company relationship and be certain that it’s compliant with our international media AOR mannequin, and flag any points with the worldwide media staff.

  • Handle the planning, execution, actual-time-bidding optimization, and reporting of programmatic media campaigns

  • Monitor and analyze KPIs and optimize our channel combine, companions, and placements all year long.

  • Construct relationships with media companions to assist us seize new alternatives and keep on prime of latest improvements.

  • Make certain we maintain innovating by concentrating on clients in new methods and adopting new advert applied sciences, and apply testing methodologies and analyze efficiency for marketing campaign optimization.

  • Champion a knowledge-pushed strategy. Analyze developments to attract knowledge-pushed insights and share greatest practices/suggestions on efficient digital media techniques to stakeholders.

  • Determine alternatives for related product placement and content material co-creation.

  • Reveal and doc methods to carry out analyses and achieve insights by way of analytics options.

  • Design and doc measurement options to trace goals, coordinating technical implementation of analytics tags & SDKs with inner and exterior improvement groups.

  • Check and validate knowledge assortment to make sure correct functioning.

  • Work with the Marketing campaign leads and marcom to adapt their digital content material and supplies

  • Perceive audiences throughout paid, owned, and earned channels to satisfy the demand of obtainable and focused segments. Adapt the segmentation for every fundamental marketing campaign, aligned with marketing campaign leads.

  • Outline, replace the Audience & Persona segmentation aligned with the digital and content material prolonged staff.

  • Handle Bluekai segmentation. Embed the phase inside the company execution platform.

  • Tease out greatest practices and share them with our international media group

Qualifications:


  • Achieved a Bachelor’s diploma in digital media, enterprise, communications, journalism, marketing, knowledge science, or related/associated subject

  • Expertise working with numerous net publishing & digital marketing instruments: Eloqua, Unica, BlueKai, Google AdWords, Sprinklr, Adobe Expertise Manager, Adobe Check & Goal, LinkedIn, Tealium, DoubleClick (DCM)

  • Expertise working with analytics/reporting instruments comparable to Google Analytics and Omniture

  • Prior expertise with paid digital media account planning (four years min, 7 years greatest), with an emphasis on programmatic media & knowledge-pushed marketing campaign methods. You even have confirmed expertise with built-in advertising campaigns throughout a number of units (cellular-first) and media channels

  • Demonstrable expertise in managing digital media methods for top visitors web sites

  • Developed profitable full-funnel, multi-channel B2B media campaigns, together with technique and execution. Company expertise is a plus.

  • Optimized and analyzed efficiency throughout a number of channels, particularly digital (programmatic, paid search, social and content material syndication).

  • Know your method round advert-serving platforms, DMPs, advert tagging, attribution logic, testing, and monitoring outcomes. And you understand how to make use of them with inner and company companions.

  • Know net analytics and knowledge evaluation instruments.

  • Know the digital marketing business inside and out, and are in control with the newest developments and developments.

  • Proven you’ll be able to construct and take advantage of relationships with distributors, companions and colleagues.

  • Nice organizer and challenge supervisor.

  • Proven you possibly can assume analytically and use sound judgment to make selections and clear up issues.

  • Nice communicator, written and spoken.

Desired Expertise:


  • Keen about measuring what issues, creating check & study paid media frameworks, & speaking with key stakeholders about ongoing alternatives for optimizing media to align with enterprise outcomes

  • Skilled with visualization software program akin to Salesforce and Tableau

  • The power to develop and keep robust working relationships with businesses and distributors whereas driving outcomes

  • Robust analytical expertise and a capability to translate knowledge into actionable insights for the enterprise

  • A capability to create digital media methods on a small scale for pilots and a bigger scale for enterprise-vast initiatives

  • Capable of lead cross functionally – in a extremely matrixed and entrepreneurial surroundings

  • Distinctive communication and organizational expertise

  • Expertise managing a number of tasks in a quick-paced, deadline-pushed setting

  • A confirmed means to construct consensus and work successfully inside a cross-departmental group

About Cisco
We join the whole lot: individuals, processes, knowledge, and issues. We innovate in all places, taking daring dangers to form the applied sciences that give us sensible cities, related automobiles, and handheld hospitals. And we do it in fashion with distinctive personalities who aren’t afraid to vary the best way the world works, lives, performs and learns.
We’re thought leaders, tech geeks, popular culture aficionados, and we also have a few purple haired rock stars. We rejoice the creativity and variety that fuels our innovation. We’re dreamers and we’re doers.
We Are Cisco.


  • LI-LB2 Job Sort: Skilled Alternative Class: International Service Provider



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