Marketing Director, Spectrum Reach Preferred - Media - Time Warner Cable - Raleigh, NC
That is an thrilling time to hitch our workforce! Time Warner Cable Media is now Spectrum Reach. Spectrum Reach, the merger and energy of three nice corporations Spectrum Reach (Constitution), Time Warner Cable and Vibrant Home Media Methods, will create super new advertising and marketing alternatives for our shoppers throughout the nation. Our ambition is to be the marketing platform of selection for advertisers in our markets. With nationwide scale and an unmatched dedication to innovation, we’re properly positioned to ship a strong mixture of revolutionary advert services to assist our shoppers obtain their aims.
JOB SUMMARY
The Director, Spectrum Reach Preferred is a strategic associate with sales management in creating and executing built-in, shopper targeted marketing and advertising methods for Spectrum Reach prime Shoppers. By cultivating relationships with prime tier shoppers, Gross sales leaders, and cross-practical help groups, the Director, Spectrum Reach Preferred will make sure the enterprise wants of Key Shoppers are proactively being addressed.
The Director is chargeable for mentoring and training a cross-practical Spectrum Reach Preferred workforce members in a quick-paced, evolving media sales surroundings. As such, he/she should exhibit initiative and the power to help a group, ship a POV, and shortly assist form course. The Director have to be dedicated to staying forward of advertising developments, together with digital in addition to different rising applied sciences inside the more and more aggressive and fragmented media panorama.
The Director is a senior Marketing chief and have to be adept at managing communications throughout a number of audiences. The Spectrum Reach Preferred Director is finally accountable to the VP and SVP, Spectrum Reach Preferred.
MAJOR DUTIES AND RESPONSIBILITIES
Shopper Analysis and Analytics
Present oversight and experience in using third-celebration and proprietary analysis instruments. This consists of however just isn’t restricted to:
Era of actionable insights
Arming sales with Nielsen scores evaluation to drive charges and promote-out
Performing aggressive evaluation with insights
Creating market share and spending evaluation
Evaluate, analyze, and derive insights utilizing Spectrum Reach proprietary knowledge
Digital Gross sales Help & Product Activation
Drive digital activation via skilled information, coaching, and help of shopper digital marketing campaign efficiency and optimization studies and proposals.
Develop and foster relationships inside Digital Gross sales and Product departments to advance the expansion of this space and create distinctive alternatives for designated Shoppers.
Develop greatest digital methods and multi-platform options, in collaboration with Digital Gross sales.
Lead integration of digital inclusion in all shopper shows and promotions.
Function subject intelligence/liaison to product group on digital suite of options.
Present course on the monitoring, reporting, and presentation of marketing campaign outcomes to shoppers/businesses.
Lead groups in collaborating with Digital sales to offer shopper marketing campaign evaluation, optimization and reporting.
Different duties as required.
REQUIRED QUALIFICATIONS
Expertise/Talents and Information
10-15 years of robust model, product, built-in marketing, and/or advertising sales marketing expertise.
Information of cable tv, digital merchandise, and superior advertising merchandise.
Expertise creating and executing profitable 360 diploma marketing packages.
Confirmed monitor document of serving to Gross sales executives develop income.
Robust strategic functionality set with means to carefully outline, prioritize and execute throughout a posh vary of classes, clients, merchandise, and useful teams.
Excellent verbal, written, and interpersonal communications with overarching talent to translate knowledge, info and analysis into highly effective factors of view—capacity to craft and inform a compelling story. Could also be required to attend or help with excessive publicity Gross sales calls as a Marketing topic professional.
Earlier expertise managing a workforce of advertising / marketing professionals. Company, Media, and/or Advert Gross sales is very most popular.
Job Code : TWCASA850 Director, Advert Gross sales Exempt
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