Online Media Planner/Buyer - Maximum Games - Walnut Creek, CA

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Online Media Planner/Buyer - Maximum Games - Walnut Creek, CA -

Online Media Planner/Buyer
Maximum Games – Walnut Creek, CA

Maximum Games is on the lookout for a excessive power, self-starter to fill the corporate’s first media planner/purchaser place. The perfect candidate could have expertise working in on-line media, and can possess the power to create advertising media processes, benchmarks, and greatest practices for the corporate. This individual will handle the technique, planning, improvement, implementation, coordination, and optimization of a number of on-line advertising campaigns concentrating on quite a lot of demographics and psychographics. This place will work in a group environment alongside different members of the worldwide marketing group. It’s a quick-paced and demanding surroundings and, as such, robust challenge management and organizational expertise are important.
Obligations: Analysis : Analysis web sites and artistic applied sciences that make the most of rising media Analysis new advertising channels/alternatives and supply the primary degree of interplay with potential companions Evaluate on-line media panorama to find out which websites are gaining and that are dropping market share Planning/Shopping for : Handle all elements of media technique, planning, and scheduling Collaborate commonly with cross useful marketing groups on artistic briefs, content material creation, and media deliverables Plan advertising campaigns together with a mixture of desktop, cellular, search, paid social, and influencer marketing Negotiate phrases and charges with advertising sales representatives Implement media buys, challenge insertion orders, set artistic rotation, and visitors tags to make sure correct and well timed execution of campaigns Efficiency : Guarantee all media placements are operating and being tracked. Make certain correct funds are made Analyze the effectiveness of on-line advertising campaigns based mostly on advert serving knowledge and previous efficiency benchmarks Handle optimizations Assessment click on by means of and conversion metrics each day to make sure marketing campaign success Leverage Excel or Entry-based mostly reporting software to quantitatively measure ROI Combination mid and publish marketing campaign reporting knowledge and supply perception into key learnings and developments Coordinate evolving advertising initiatives with writer websites Relationships : Handle relationships with key on-line distributors Set up constructive daily collaboration with these corporations

  • Evaluation: Produce common reviews to evaluate marketing campaign efficiency and make knowledgeable optimization suggestions and greatest practices

Qualifications Minimal three-5 years on-line media expertise Strong expertise with third Celebration Advert Servers, net monitoring instruments and e mail monitoring instruments in addition to Social advertising platforms Advert company expertise most popular Capability to prioritize and juggle a number of tasks in a dynamic, extremely charged surroundings. Have to be very organized and pay particular consideration to element Robust in presenting info successfully and professionally Have to be a really robust communicator with inner groups and exterior distributors. Workforce mentality; works successfully with model marketing groups and different inner cross useful groups to realize desired outcomes Robust leisure and gaming background/information a plus Bachelors or superior diploma in Advertising or Communications a plus Matches the Maximum Games Group Profile


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