Media Relations Manager - Work Market - New York, NY

Media Relations Manager - Work Market - New York, NY -

Media Relations Manager
Work Market 9 evaluations – New York, NY

Media Relations Manager

What We Do

Work Market was based in 2010 with a easy, but formidable imaginative and prescient energy the way forward for work. Since then, we’ve been on fairly the run. We’ve raised $35 million in capital, are backed by the world’s prime enterprise capitalists and have been just lately acknowledged as certainly one of New York Metropolis’s quickest-rising corporations.

We pioneered a brand new software program class (Freelance Administration Techniques) and are empowering companies of all sizes with the instruments and know-how they should construct and handle their complete spectrum of labor. We’re basically reworking how companies and freelancers work in a contemporary world. It’s why a few of the largest manufacturers on the earth belief Work Market and why Forbes acknowledged us on its listing of “America’s Most Promising Corporations.”

Our Staff

We’re a small collaborative staff, captivated with Advertising and driving income. We work in a quick-paced and dynamic environment and assist each other obtain our objectives. This place is predicated in both our New York Metropolis or Huntington, NY workplace. This position reviews to the VP Advertising however works intently with the marketing group to launch the Work Market platform and assist drive its’ adoption.

Place Abstract

This chief will play an instrumental position for the Work Market model and firm at a pivotal time in our progress.

• Media Relations​ Spearhead proactive and constant engagement mainstream press, influential bloggers in addition to commerce, vertical and enterprise media. Place Work Market because the main authority on the way forward for work on this nation and finally globally.


• Strategic Counsel and Planning ​ Present ongoing strategic recommendation and planning to the Work Market government staff. Determine and promote government thought management from inside the firm. Lead and develop quarterly plans and ongoing engagement conferences. Drive weekly shopper calls.


• Information Bulletins​ Conduct outreach on each announcement, together with modifying providers and drafting of content material. Consists of technique and help round main launches and company bulletins.


• Speedy Response Program ​ Lead ongoing development jacking to insert Work Market and its knowledge into the dialog; calendaring moments in time for proactive pitching (earnings,holidays, and so on).


• Knowledge Campaigns​ Conceptualize and package deal up knowledge and insights for media distribution.


• Content material Creation and Bylined Article Improvement ​ Develop contributed thought chief articles, blogs and/or slideshows per quarter (roughly one per 30 days),repurposing content material as applicable. Consists of advisory, content material improvement and modifying providers round further artistic content material belongings comparable to studies, blogs, slideshows, and so forth.


• Measurement and Analytics ​ Leverage benchmarks to trace efficiency towards agreed upon KPIs on a month-to-month and quarterly foundation. Deep dive evaluation on key message penetration, SOV, and so forth.

• Drive supporting communication channels required to advance the Work Market earned media and progress agenda.


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  • Writes, edits and maintains editorial and marketing content material on WorkMarket.com web site associated to Work Market information, achievements, area work and particular occasions.
  
  

• Writes and edits emails, newsletters, press releases and statements.


• Works with inner assets and out of doors distributors to develop marketing and promotional collateral together with advertising, brochures and posters.


• Assists with management of Work Market’s social media presence.


• Develops and implements conventional and digital media advertising and marketing campaigns.


• Analyzes knowledge and reviews on marketing and advertising efforts.


• Promotes and maintains Work Market’s model.


• Participates in ongoing improvement of Work Market’s communications technique, coaching of employees in communications greatest practices

Obligations

• Strategic Counsel and Planning​ Present ongoing strategic recommendation and planning offered by senior counselors. Consists of improvement of quarterly plans, kickoff conferences and weekly shopper calls.


• Media Relations​ Spearhead proactive and constant engagement with commerce, vertical and enterprise media, in addition to influential bloggers and mainstream press.


• Information Bulletins​ Conduct outreach on each announcement, together with modifying providers and drafting of content material. Consists of technique and help round main launches and company bulletins.


• Speedy Response Program​ Lead ongoing development jacking to insert Work Market and its knowledge into the dialog; calendaring moments in time for proactive pitching (earnings,holidays, and so forth).


• Knowledge Campaigns​ Conceptualize and package deal up knowledge and insights for media distribution.


• Content material Creation and Bylined Article Improvement​ Develop contributed thought chief articles, blogs and/or slideshows per quarter (roughly one per thirty days),repurposing content material as applicable. Consists of advisory, content material improvement and modifying providers round further artistic content material belongings reminiscent of studies, blogs, slideshows, and so forth.


• Measurement and Analytics​ Leverage benchmarks to trace efficiency towards agreed upon KPIs on a month-to-month and quarterly foundation. Deep dive evaluation on key message penetration, SOV, and so forth.

Qualifications and Necessities

• Undergraduate diploma in Communications or Advertising.


• three-5 years of expertise in communications, public relations, or media expertise.


• Wonderful writing, copy-modifying and interpersonal communications expertise.


• Expertise in marketing and communications; expertise creating weblog content material and e-mail communications; expertise managing social media.


• Means to collaborate and in addition work independently.


• Wonderful interpersonal, organizational and undertaking management expertise; means to supervise outdoors vendor points when needed.


• Means to multi-process and drawback clear up numerous points.

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