SVP Advertising and Media Analytics and Cross Channel Measurement - Citi - New York, NY

SVP Advertising and Media Analytics and Cross Channel Measurement - Citi - New York, NY -

DescriptionThis position in Choice Administration, Branded Playing cards is a excessive influence and excessive visibility senior supervisor position that may lead a staff of analysts targeted on Model Analytics throughout Digital and Offline channels, and cross channel measurement and attribution. Whereas working with cross-practical group to construct the long run model analytics and attribution capabilities, the candidate may also lead the staff to determine Key Obligations: Creating the strategic agenda and roadmap for Model Analytics for Citi Playing cards N.A. Constructing model analytics capabilities for Branded Playing cards that leverage huge knowledge hadoop setting utilizing superior analytic instruments, reminiscent of Revolution R, Hive and different hadoop device units to construct predictive fashions Driving strategic thought management by main drawback fixing in collaboration with the model marketing staff, distributors, and different cross-useful group members. Design refined analyses to deal with essential questions, generate enterprise targeted, actionable insights by synthesizing knowledge, and get hold of organizational purchase-in by way of influential communication (verbal, written, and visible) Recommending studying agendas for rising channels like cellular and addressable TV Creating necessities for Model MIS to watch, publish, and report out on Model exercise. Constructing analytics & KPI measurements for brand spanking new product and options launches and on-going packages and campaigns Creating measurement perform at Citi for Media Combine Optimization (MMO), and digital attribution. Managing inner and vendor assets to construct, ship and use measurement platforms and options. Analyzing campaigns parts effectiveness and recommending optimization actions based mostly on in-depth understanding of enterprise and marketing campaign drivers (marketing combine optimization MMO, attribution modeling. Enhancing model segmentation and concentrating on capabilities. Partnering with marketing campaign managers in recommending actionable segmentation methods, and defining understanding the perfect audience for the marketing campaign, and Constructing digital analytic functionality for Branded Playing cards leveraging huge knowledge hadoop setting utilizing superior analytic software, resembling Revolution R, Hive and different hadoop software units to construct predictive fashions. Collaborating with enterprise companions to implement POCs, to construct digital analytic capabilities and to ship recognized concentrating on alternatives Influencing cross-practical workforce companions to realize overarching model and monetary objectives Incorporating the ever-increasing wealth of digital info together with social media, net exercise, and cellular behaviors with offline info and shoppers model notion and consciousness/consideration knowledge to create a extra strong view of buyer preferences, developments, and alternatives Innovating new methods to research and ship model knowledge by way of using new methods and instruments. Instituting disciplined check and study strategy to reinforce information and drive innovation Making certain management processes are strong and adhered to for programmatic and portfolio monitoring/monitoring. Coaching and mentoring junior analysts in analytic greatest practices and fundamentals of revenue and loss. Offering organizational thought management in digital analytics. Qualifications 10+ years of analytical work expertise, notably in model analytics (offline and digital) Excellent means in strategic considering and the power to border enterprise issues. Wonderful communication expertise & means to work with senior management required. Superior diploma required. (Masters or above in fields together with however not restricted to: Economics, Statistics, Operations Analysis, Arithmetic) Wonderful challenge management expertise required. Robust analysis self-discipline with confirmed potential to translate knowledge into significant info and actions Familiarity with vital digital analytics and knowledge suppliers within the business; Proficiency/literacy with superior analytical software program, working platforms, and choice techniques in addition to the large knowledge setting. Expertise with holistic attribution applied sciences prime down media combine attribution and backside up digital attribution Should have Government Presence and means to successfully navigate matrix organizations. Self-motivated with a ardour to rework the Citi Playing cards enterprise Constantly monitoring and anticipating the aggressive panorama Demonstrated excellence in key management competencies: collaboration, influencing, communication and individuals management and execution functionality. Robust communication, presentation and influencing expertise Capacity to create help and purchase-in throughout a variety of stakeholders; create a robust community of relationships amongst friends, inner companions, exterior constituencies, choice makers and stakeholders Promotes a tradition of collaboration and teamwork throughout organizational boundaries; means to share methods with analytical group Completed change chief: demonstrates a versatile strategy and resilience to setbacks and capable of drive working and tradition change; lengthy-time period imaginative and prescient and management stamina to take care of course inside a always altering surroundings Pragmatic drawback-solver, ahead thinker with independence of thought Capacity to embrace and drive change in strategies Means to thrive in a dynamic and quick-paced setting Graduate diploma in quantitative fields or M.B.A. Main Location: United States,New York,Lengthy Island CityEducation: Grasp’s DegreeJob Perform: Choice ManagementTravel Time: Sure, 10 % of the TimeJob ID: 16011950

2,903 evaluations

Citi is in the present day’s pre-eminent monetary providers firm and was constructed to create a extremely diversified monetary providers firm that would…

CLICK HERE TO APPLY