Vice President, Public Relations – Brand, Buzz and Content - Marriott International, Inc - Bethesda, MD
Qualifications
The imaginative and prescient of the Shopper Public Relations group is to succeed in Subsequent Gen vacationers via seen focused media placements in key international markets.
The Vice President, Public Relations—Model, Buzz + Content
performs a key position in proactively creating, planning, and main shopper public relations methods by way of quite a lot of automobiles that yield picture-constructing publicity for Marriott’s Signature manufacturers, Luxurious and Way of life manufacturers, Buzz occasions and partnerships, and International Content Studio with shopper PR that helps redefine marketing within the journey business. This chief drives proactive PR campaigns leading to high quality media placements in international goal markets for manufacturers and its associated partnerships and content material that interact vacationers. Moreover, this position is a key companion to Model Advertising, Buzz Advertising and Artistic + Content marketing groups, that collectively interact a group of influencers and vacationers by ongoing, genuine communication that to drive choice for manufacturers and platforms.
CANDIDATE PROFILE
Schooling and Expertise Most popular
four-yr diploma from an accredited college in public relations, communications, Enterprise Administration, Advertising, or associated main
12+ years of related skilled expertise in public relations, marketing, communications, or associated perform, demonstrating progressive profession progress and sample of outstanding efficiency.
Demonstrated in-depth information of shopper media, established community of media contacts notably in journey, way of life, leisure, sports activities, meals and trend
Proficient in social media and relationships with cultural influencers
Expertise with excessive-profile occasions and personalities
Expertise with main PR group in addition to sourcing PR businesses
Worldwide expertise a plus
CORE WORK ACTIVITIES
Main Public Relations Technique and Program Administration
Directs Shopper PR planning and supply, from annual technique improvement to opportunistic initiatives and main occasions in addition to ongoing, day by day PR implementation, associated to Model, Buzz and Content.
Integrates Shopper PR methods into International Advertising initiatives targeted on buying new clients and constructing consciousness and picture throughout manufacturers and platforms.
Leads Model, Buzz and Content Advertising groups to develop strategic PR plan that bolsters the broader portfolio technique throughout all manufacturers and Continents.
Companions with VP, PR for Loyalty, Digital and Advertising Innovation with ‘one staff’ strategy to maximise publicity of key Model, Buzz and Content tales.
Develops and implements an optimum publicity timetable and sequencing throughout a broad scope of initiatives.
Directs a staff that creates and pitches unique, proactive PR marketing campaign ideas to strategically construct picture inside shopper journey and way of life, leisure, sports activities, meals and style retailers.
Advises on rising tendencies in Shopper PR that may drive outcomes and actively evolves teamwork to leverage new automobiles.
Identifies third events that may endorse picture created by Model, Buzz and Content initiatives.
Delivers wonderful writing, message improvement, media coaching for spokespeople.
Delivers objectives and metrics and delivers well timed reporting to senior management.
Directs others, each inner in addition to businesses.
Liaises with Continent PR representatives in markets around the globe and liaises with VP, PR for Ritz-Carlton.
Along with Head of Shopper PR and VP, PR –Loyalty, Digital and Advertising Innovation, liaises with Company Communications to make sure coordinated scheduling of key bulletins and campaigns.
Ensures efficient management of and agreements with exterior publicists and PR company assets to amplify outcomes.
Ensures the efficient use of Shopper PR price range and assets.
Managing Stakeholder Duty
Develops and maintains efficient relationships with each inner and exterior stakeholders throughout the group. Fosters a constructive local weather to construct efficient groups which might be dedicated to organizational objectives and initiatives.
Updates stakeholders on key initiative wins and alternatives, responds to considerations, and solicits suggestions. Engages management to develop and execute motion plans to deal with gaps.
Assists direct stories with constructing and sustaining stakeholder relationships as enterprise partnerships.
Main and Managing Groups
Hires, develops, and retains numerous expertise that makes a robust, constructive influence on the group.
Creates a workforce setting that encourages accountability, excessive requirements, and innovation.
Units clear organizational objectives and expectations for direct studies utilizing the efficiency evaluation course of and holds group accountable for efficiency.
Constantly improves workforce and job buildings and ensures clear management accountabilities are in place.
Builds groups with the suitable mixture of expertise and expertise to drive innovation and efficiency. Identifies skills of direct reviews, and assists with their progress and improvement plans.
Facilitates common, ongoing communication in division.
Marriott Worldwide is an equal alternative employer dedicated to hiring a various workforce and sustaining an inclusive tradition. Marriott Worldwide doesn’t discriminate on the idea of incapacity, veteran standing or another foundation protected underneath federal, state or native legal guidelines.
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