Senior Director, Public Relations (Entertainment Media Industry Experience Required) - Buzz + Content - Marriott International, Inc - Bethesda, MD
Qualifications
JOB SUMMARY
The imaginative and prescient of the Shopper Public Relations group is to succeed in Subsequent Gen vacationers by way of seen focused media placements in key international markets. The Sr. Director, Public Relations — Buzz + Content performs a key position in supporting and executing the event and planning of shopper public relations methods by way of quite a lot of automobiles that yield picture-constructing publicity for Marriott’s Signature manufacturers, Luxurious and Way of life manufacturers, Buzz occasions and partnerships, and International Content Studio with shopper PR that helps redefine marketing within the journey business. This chief executes proactive PR campaigns leading to high quality media placements in international goal markets for manufacturers and its associated partnerships and content material that interact vacationers. Moreover, this position companions with counterparts on the Buzz Advertising and Artistic + Content marketing groups, that collectively interact a group of influencers and vacationers by ongoing, genuine communication that to drive choice for manufacturers and platforms.
CANDIDATE PROFILE
Schooling and Experience Most popular
four-yr diploma from an accredited college in public relations, communications, Enterprise Administration, Advertising, or associated main
10+ years of related skilled expertise in public relations, marketing, communications, or associated perform, demonstrating progressive profession progress and sample of outstanding efficiency.
Demonstrated in-depth information of shopper media, established community of media contacts notably in journey, way of life, leisure, sports activities, meals and trend
Proficient in social media and relationships with cultural influencers
Experience with excessive-profile occasions and personalities
Experience with main PR group in addition to sourcing PR businesses
Worldwide expertise a plus
CORE WORK ACTIVITIES
Public Relations Technique and Program Administration
Participates in Shopper PR planning and supply, from annual technique improvement to opportunistic initiatives and main occasions in addition to ongoing, day by day PR implementation, associated to Buzz and Content.
Integrates Shopper PR methods into International Advertising initiatives targeted on buying new clients and constructing consciousness and picture throughout manufacturers and platforms.
Helps Buzz and Content Advertising groups to develop strategic PR plan that bolsters the broader portfolio technique throughout all manufacturers and Continents.
Manages the PR technique and associated actions and initiatives, together with improvement of annual PR strategic plans, together with campaigns, platforms, messaging, positioning and content material that promotes the Buzz and Content Advertising efforts.
Companions with PR staff for Loyalty, Digital and Advertising Innovation with ‘one staff’ strategy to maximise publicity of key Buzz and Content tales.
Executes towards an optimum publicity timetable and drives applicable sequencing throughout a broad scope of initiatives.
Creates and pitches unique, proactive PR marketing campaign ideas to strategically construct picture inside shopper journey and way of life, leisure, sports activities, meals and style retailers.
Identifies rising tendencies in Shopper PR that may drive outcomes and actively evolves teamwork to leverage new automobiles.
Engages third events that may endorse picture created by Buzz and Content initiatives.
Delivers wonderful writing, message improvement, media coaching for spokespeople.
Executes towards outlined objectives and metrics and delivers well timed reporting to senior management.
Companions with Continent PR representatives in markets around the globe and in addition to Ritz-Carlton PR group.
Liaises with Company Communications counterparts to make sure coordinated scheduling of key bulletins and campaigns.
Manages partnerships and agreements with exterior publicists and PR company assets to amplify outcomes.
Develops prime-tier media/blogger/influencer protection, together with excessive-high quality function publicity in print, broadcast, and on-line. Leverages and drives public relations by means of content material marketing, buzz marketing, and social media channels.
Successfully manages obtainable finances and assets.
Managing Stakeholder Relationships
Develops and maintains efficient relationships with each inner and exterior stakeholders throughout the group. Fosters a constructive local weather to construct efficient groups which might be dedicated to organizational objectives and initiatives.
Updates stakeholders on key initiative wins and alternatives, responds to considerations, and solicits suggestions. Engages management to develop and execute motion plans to deal with gaps.
Assists direct studies with constructing and sustaining stakeholder relationships as enterprise partnerships.
Main and Managing Groups
Hires, develops, and retains numerous expertise that makes a robust, constructive influence on the group. Holds accountability for the PR company hiring, management and budgeting to help the excitement and content material PR efforts.
Creates a group setting that encourages accountability, excessive requirements, and innovation.
Units clear organizational objectives and expectations for direct studies utilizing the efficiency assessment course of and holds workforce accountable for efficiency.
Constantly improves staff and job buildings and ensures clear management accountabilities are in place.
Builds groups with the suitable mixture of expertise and expertise to drive innovation and efficiency. Identifies skills of direct studies, and assists with their progress and improvement plans.
Facilitates common, ongoing communication in division.
MANAGEMENT COMPETENCIES
Management
Communication –
Conveys info and concepts to others in a convincing and interesting method by means of quite a lot of strategies.
Main By way of Imaginative and prescient and Values –
Retains the group’s imaginative and prescient and values on the forefront of choice making and motion.
Managing Change –
Initiates and/or manages the change course of and energizes it on an ongoing foundation, taking steps to take away limitations or speed up its tempo; serves as position mannequin for methods to deal with change by sustaining composure and efficiency degree underneath strain or when experiencing challenges.
Drawback Fixing and Choice Making –
Identifies and understands points, issues, and alternatives; obtains and compares info from totally different sources to attract conclusions, develops and evaluates options and options, solves issues, and chooses a plan of action.
Skilled Demeanor –
Reveals behavioral types that convey confidence and command respect from others; makes a superb first impression and represents the corporate in alignment with its values.
Technique Improvement –
Develops enterprise plans by exploring and systematically evaluating alternatives with the best potential for producing constructive outcomes; ensures profitable preparation and execution of enterprise plans via efficient planning, organizing, and on-going analysis processes.
Managing Execution
Constructing a Profitable Group –
Makes use of an efficient interpersonal type to construct a cohesive workforce; evokes and sustains workforce cohesion and engagement by focusing the workforce on its mission and significance to the group.
Technique Execution –
Ensures profitable execution throughout of enterprise plans designed to maximise buyer satisfaction, profitability, and market share by means of efficient planning, organizing, and on-going analysis processes.
Driving for Outcomes –
Units excessive requirements of efficiency for self and/or others; assumes duty for work goals; initiates, focuses, and screens the efforts of self and/or others towards the accomplishment objectives; proactively takes motion and goes past what’s required.
Constructing Relationships
Buyer Relationships –
Develops and sustains relationships based mostly on an understanding of buyer/stakeholder wants and actions according to the corporate’s service requirements.
International Mindset –
Helps staff and enterprise companions with numerous types, talents, motivations, and/or cultural views; makes use of variations to drive innovation, engagement and improve enterprise outcomes; and ensures staff are given the chance to contribute to their full potential.
Strategic Partnerships –
Develops collaborative relationships with fellow staff and enterprise companions by making them really feel valued, appreciated, and included; explores partnership alternatives with different individuals in and out of doors the group; influences and leverages company and continental shared providers and/or self-discipline leaders (e.g., HR, Gross sales & Advertising, Finance, Income Administration) to realize goals; maintains efficient exterior relations with authorities, enterprise and business in respective nations; performs successfully as a liaison between places, disciplines, and company to make sure wanted assets are acquired and company methods are understood and executed.
Producing Expertise and Organizational Functionality
Organizational Functionality –
Evaluates and adapts the construction of assignments and work processes to greatest match the wants and/or help the objectives of an organizational unit.
Expertise Administration –
Supplies steerage and suggestions to assist people develop and strengthen expertise and skills wanted to perform work aims.
Studying and Making use of Skilled Experience
Enterprise Acumen –
Understands and makes use of enterprise info to handle on a regular basis operations and generate progressive options to strategy enterprise and administrative challenges.
Steady Studying –
Actively identifies new areas for studying; repeatedly creates and takes benefit of studying alternatives; makes use of newly gained information and talent on the job and learns by way of their software.
Technique Information –
Understanding and using skilled expertise and information in a selected useful space to conduct and handle enterprise operations and generate revolutionary options to strategy perform-particular strategic work challenges.
Marriott Worldwide is an equal alternative employer dedicated to hiring a various workforce and sustaining an inclusive tradition. Marriott Worldwide doesn’t discriminate on the idea of incapacity, veteran standing or some other foundation protected underneath federal, state or native legal guidelines.
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