Digital Media Supervisor - Zimmerman Advertising - Dallas, TX
The aim of this job description is to explain the authority, obligations, and duties of a Digital Media Supervisor.
Authority
This place studies on to Affiliate Media Director. The Digital Media Supervisor works underneath basic supervision with the AMD offering restricted arms-on steerage and management. Incumbent makes use of unbiased judgment and discretion to perform duties throughout ongoing digital media initiatives. Digital Media Supervisor will develop options to complicated issues working with subordinate staff members to finish assigned duties. Plans/schedules/arranges personal actions. Has appreciable latitude of discretion and judgment inside scope of place. Develops options to complicated issues.
General Goal
This place is liable for main digital media planning and shopping for efforts inside assigned campaigns. The Digital Media Supervisor successfully interacts with inner and exterior groups throughout a number of promoting disciplines together with media, account, artistic, billing, and visitors.
Duties
Lead communication with media companions, sales contacts, and company contacts throughout a number of workplaces
Insure planning workforce has adopted all planning procedures and all approvals have been obtained for digital media efforts, reminiscent of:
Shopper approval of media estimates
Directing separate visitors staff to make sure digital buys are carried out correctly for monitoring and reporting functions
Accountable for digital media planning and shopping for duty for assigned campaigns supporting regional event- and mannequin-targeted retail initiatives
Develop digital media campaigns, which can contain negotiation, implementation, monitoring, and optimization of digital marketing campaign parts together with most or all the following: on-line show banners and video, website-direct buys, on-line advert networks/DSPs, behavioral concentrating on, wealthy media, cellular, and coordination of price range monitoring
Help AMD’s with general technique improvement gathering analysis and outlining technique and techniques crucial to realize general marketing campaign objectives
Grasp superior use of on-line media marketing campaign/monitoring instruments together with DoubleClick’s MediaVisor/ DART and proprietary company billing system
Practice and educate Media Planners/Consumers inside the division offering them with steerage and instruction crucial so they could be a contributing member of the digital media group
Create POVs and analysis paperwork, justifying using particular methods and company companions in carrying out shoppers general marketing objectives
Function an issue skilled on assigned campaigns creating supplies and presenting them on to shoppers
Coordinate with digital account group on artistic asset wants/availability and applicable touchdown web page/linking for particular person media placements as arrange in MediaVisor/DART
Work with Digital Media Billing workforce in Fort Lauderdale, ensuring distributors are receiving right cost
Required Expertise
Qualifications
four-yr undergraduate diploma in promoting, marketing, media, digital media, or comparable
four+ years of digital media planning expertise
Automotive Tier 2 expertise most popular
A self-starter with capability to shortly study and tackle new duties
Eagerness to take possession of assigned duties and work with a broader company staff as a digital media skilled
Demonstrated presentation and writing expertise
Have to be pc literate with proficiency with MS Phrase, MS Excel, MS PowerPoint, and MS Outlook/Categorical with the power to study new pc methods.
Robust verbal and written communication expertise with individuals in any respect ranges of a corporation
Confirmed management talents and managerial expertise
The duties are many, numerous, and never restricted to these written on this doc
Required Expertise
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